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Decomposing the problems of traditional markets business ecosystem in Indonesia

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Facial expressions and recognitionfor the communication of thoughtsand emotions in business and marketing

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Macrantha Sealant : a positioning strategy

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News website personalisation : the co-creation of content, audiences and services by online journalists and marketers

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Guest editorial: contemporary Issues in luxury marketing and branding

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Invented market traditions : the marketing of Italian breakfast (1973-1996)

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Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls

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, werden als besonders vielversprechend angesehen. Voraussetzung für ein erfolgreiches Metaverse-Marketing sind jedoch ein …Companies from diverse industries, such as gaming, travel, and retail, have started to explore emerging marketing … is still in its infancy, we aim to contribute to a better understanding of Metaverse marketing and its opportunities and …

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Marketing education : reflecting on relevance

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Emerging research trends in marketing : a review of Australasian marketing journal : editorial

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Applications of virtual reality in marketing (2000-2020) : a 4C marketing-mix based review and future research agenda

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