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Marketing education : reflecting on relevance

Harrigan, Paul; Dolan, Rebecca; Lee, Michael S. W. - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 178-184

Persistent link: https://www.econbiz.de/10013384435

Emerging research trends in marketing : a review of Australasian marketing journal : editorial

Thaichon, Park; Quach, Sara; Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 214-227

Persistent link: https://www.econbiz.de/10013384440

Applications of virtual reality in marketing (2000-2020) : a 4C marketing-mix based review and future research agenda

Yadav, Nidhi; Sota, Shikha; Chaudhary, Harish - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 121-147

Persistent link: https://www.econbiz.de/10014318248

Poetic pedagogy : emancipatory spaces of Slam poetry for marketing education

Bhogal-Nair, Anoop - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 1/2, pp. 49-67

Persistent link: https://www.econbiz.de/10014299350

Marketing the multinational in Shenbao, Shanghai, 1872-1889

Gibson, Peter; Ville, Simon P. - In: Enterprise & society : the international journal of … 25 (2024) 1, pp. 134-159

Persistent link: https://www.econbiz.de/10014490112

Analysis of the marketing impact on the market and the end user of vegetable production

Maistrenko, Volodymyr - In: Technology audit and production reserves 6 (2023) 4/74, pp. 58-62

Persistent link: https://www.econbiz.de/10014497288

Mahindra electric cars : challenges of driving a revolution in the Indian market

Dhote, Tripti; Chaitanya P.K.; Mandot, Juhi - In: Asian journal of management cases 20 (2023) 1, pp. 35-46

Persistent link: https://www.econbiz.de/10014229839

Corporate allies or adversaries : an exploration of the relationship between public relations and marketing among Ghanaian practitioners

Anani-Bossman, Albert; Akusua Agyapomaa Obeng, Samuela - In: Journal of marketing communications 30 (2024) 3, pp. 283-300

Persistent link: https://www.econbiz.de/10014529294

Product innovation and product innovation marketing: theory and microeconometric evidence

Kaiser, Ulrich - 2001

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm?s propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …

Persistent link: https://www.econbiz.de/10010297768

Direct to consumer advertising in pharmaceutical markets

Brekke, Kurt R.; Kuhn, Michael - 2005

(of illness), but rely on information to prescribe the correct drug. Drug information is conveyed by marketing (detailing …

Persistent link: https://www.econbiz.de/10010261296