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Seminar on "Below-the-Line Activities", Noordwijk aan Zee (Netherlands), 19-22 May 1971
1971
Persistent link: https://www.econbiz.de/10001412318
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Seminar on "the Business of Advertising", Barcelona (Spain), 14th-17th June 1978 ; [Hauptbd.]
1978
Persistent link: https://www.econbiz.de/10001417022
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Advertising and consumer psychology
Percy, Larry (contributor); Woodside, Arch G. (contributor) - 1983
Persistent link: https://www.econbiz.de/10000330338
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Advertising
Frey, Albert Wesley; Halterman, Jean C. - 1970 - 4. ed.
Persistent link: https://www.econbiz.de/10014380050
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Advertising research
Holbert, Neil - 1975
Persistent link: https://www.econbiz.de/10002849920
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Advertising research
White, Percival - 1978 - [Nachdr. d. Ausg.] New York, London 1927
Persistent link: https://www.econbiz.de/10003006150
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Warum Kunden kaufen : Motivforschung in Werbung und Verkauf
Smith, George H. - 1955 - 1. Aufl
Persistent link: https://www.econbiz.de/10000526908
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Handbook of marketing research
Ferber, Robert (contributor) - 1974
Persistent link: https://www.econbiz.de/10000050226
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Methoden zur Erforschung der Werbewirkung
Jaspert, Friedhelm - 1963
Persistent link: https://www.econbiz.de/10013426044
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Koordination von Forschung & Entwicklung und Marketing
Benkenstein, Martin - 1987
Persistent link: https://www.econbiz.de/10000083226