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Was darf man in der Werbung sagen? : Ein Ratgeber für alle Werbungtreibenden
Burmann, H.Fr. - 1970
Persistent link: https://www.econbiz.de/10000593023
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Advertising--1973 : Hearings, Ninety-third Congress, first session, on S. 805, to establish a National Institute of Marketing and Health. February 26 and 27, 1973
United States / Congress / Senate / Committee on … - 1973
Persistent link: https://www.econbiz.de/10001412331
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The psychology of advertising : [a simple exposition of the principles of psychology in their relation to successful advertising]
Scott, Walter Dill - 1978 - 5. ed.; [Nachdr. d. Ausg.] Boston 1913
Persistent link: https://www.econbiz.de/10002786612
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A psychological-economic model of advertising-sales effort
Wilhelm, Ross Johnston - 1963
Persistent link: https://www.econbiz.de/10003028658
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Advertising
Mandell, Maurice I. - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10002432114
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Konsumgüterwerbung und Marktstruktur
Gieseler, H. Peter - 1971 - 1. Aufl.
Persistent link: https://www.econbiz.de/10012879261
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Advertising's role in society
Wright, John Sherman; Mertes, John E. - 1974
Persistent link: https://www.econbiz.de/10013537976
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Objekte der Wirtschaftswerbung : Analyse der Werbeobjekte zur systematischen Entwicklung v. Werbestrategien
Mazanec, Josef A. - 1975
Persistent link: https://www.econbiz.de/10013386662