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Toward dialectic discourse in advertising : McDonald's, Adbusters and the subvertising of corporate American culture
Blick, Paul - In: New approaches to discourse and business communication, (pp. 62-81). 2009
Persistent link: https://www.econbiz.de/10003877613
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Health insurance competition in Germany :the role of advertising
Becker, Bettina; Übelmesser, Silke - 2010
Persistent link: https://www.econbiz.de/10003946809
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Humor and cultural values in print advertising : a cross-cultural study
Hatzithomas, Leonidas; Zotos, Yorgos; Boutsouki, Christina - In: International marketing review 28 (2011) 1, pp. 57-80
Persistent link: https://www.econbiz.de/10009008195
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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Factors affecting hoteliers' decision to advertise in travel magazine
Hilmi, Mohd Faiz; Ah Hwa Ngo - In: Journal of management and strategy : JMS 2 (2011) 3, pp. 62-72
Persistent link: https://www.econbiz.de/10009379915
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A comparison of print advertisements from Australia and Croatia
Zubcevic, Nives; Luxton, Sandra - In: Australasian marketing journal 19 (2011) 2, pp. 131-136
Persistent link: https://www.econbiz.de/10009156386
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Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.; Kyrousi, Antigone G. - In: Corporate communications : an international journal 20 (2015) 3, pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
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Toward better gender equality? : portrayals of advertising models’ occupational status in Chinese magazines
Huang, Ying; Lowry, Dennis T. - In: Journal of international consumer marketing 27 (2015) 1, pp. 69-83
Persistent link: https://www.econbiz.de/10010513849
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A longitudinal examination of print advertising by professional accounting firms
Smith, Katherine Taken; Smith, L. Murphy; Prawito, Topaz - In: Services marketing quarterly 36 (2015) 1, pp. 51-61
Persistent link: https://www.econbiz.de/10010520736
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The visual presentation of beauty in transnational fashion magazine advertisements
Fowler, Jie G.; Carlson, Les - In: Journal of current issues and research in advertising : … 36 (2015) 2, pp. 136-156
Persistent link: https://www.econbiz.de/10011304685