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"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye; Jeong, Hyun Ju - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
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Sick of awards : hidden costs of signaling for advertising creatives
Meléndez-Rodríguez, Saraí; Roca, David - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1295-1314
Persistent link: https://www.econbiz.de/10014450200
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Realistic skin vs. flawless skin : explicating the appeal of retouch-free advertising among Chinese women
Yang, Tingting; Lou, Chen; Tandoc, Edson C. <Jr.> - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1315-1351
Persistent link: https://www.econbiz.de/10014450203
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Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei; Zhang, Yunen; Cheng, Anni; Quach, Sara; … - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
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Sustainability advertising : literature review and framework for future research
Rathee, Shelly; Milfeld, Tyler - In: International journal of advertising : the review of … 43 (2024) 1, pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
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Effects of green messages in advertisements : a meta-analysis
Shen, Fuyuan; Yang, Guolan; Conlin, Jeff; Wang, Xiaohua - In: International journal of advertising : the review of … 43 (2024) 1, pp. 36-52
Persistent link: https://www.econbiz.de/10014450222
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From green advertising to sustainable behavior : a systematic literature review through the lens of value-belief-norm framework
Lima, Pedro Augusto Bertucci; Falguera, Fernanda … - In: International journal of advertising : the review of … 43 (2024) 1, pp. 53-96
Persistent link: https://www.econbiz.de/10014450229
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From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon; Lee, Jaejin; Wang, Cen; Diwanji, … - In: International journal of advertising : the review of … 43 (2024) 1, pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
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The role of sustainability in advertising
2024
Persistent link: https://www.econbiz.de/10014450241
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"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth; La Ferle, Carrie; Roth-Cohen, Osnat - In: International journal of advertising : the review of … 43 (2024) 1, pp. 125-148
Persistent link: https://www.econbiz.de/10014450245