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An evolutionary overview of the joint researches on B2B marketing and COO effect

Costa de Melo Silva, Marcus Vinicius; Giraldi, Janaina … - In: Journal of management research 8 (2016) 4, pp. 1-8

Persistent link: https://www.econbiz.de/10011609024

Super bowl XLVII TV advertising in the USA : male and female impressions among college students

Akcay, Okan; Dalgin, M. Halim - In: Eurasian business review 6 (2016) 1, pp. 25-36

The Super Bowl is one of the highest profile sporting events in the USA. Each year, over 100 million American consumers watch the Super Bowl. Its popularity is driving marketing forces such as TV commercials, corporate sponsorship, publicity, social media, entertainment and economic activities...

Persistent link: https://www.econbiz.de/10011631620

Conditions of creativity : adding historical perspective

McCreery, John - In: Journal of business anthropology 5 (2016) 1, pp. 105-115

Persistent link: https://www.econbiz.de/10011639648

Relationship between advertising expenditures and earnings of the UK firms

Qureshi, Maqsood Iqbal - In: Journal of accounting & management information systems … 17 (2018) 4, pp. 591-604

Persistent link: https://www.econbiz.de/10011995394

Exploring the communication effects of message framing of smoking cessation advertising on smokers' mental processes

Yang, Dong Jenn - In: International review on public and non-profit marketing 15 (2018) 3, pp. 315-332

Persistent link: https://www.econbiz.de/10011918526

Gender stereotypes in advertisements for male politicians : longitudinal evidence from Greece

Kotzaivazoglou, Iordanis; Hatzithomas, Leonidas; … - In: International review on public and non-profit marketing 15 (2018) 3, pp. 333-352

Persistent link: https://www.econbiz.de/10011918532

The moderating role of social themes in cause-related marketing advertisements

Natarajan, Thamaraiselvan; Jublee, Daniel Inbaraj; … - In: International review on public and non-profit marketing 15 (2018) 4, pp. 433-454

Persistent link: https://www.econbiz.de/10011956130

Examining some dynamics related to YouTube ad clutter in a high-clutter context

Senarathna, Tharindu; Wijetunga, Dinuka - In: South Asian journal of marketing 5 (2024) 1, pp. 1-14

Purpose This study aimed to test some dynamics related to YouTube advertising clutter and viewers' attitudes towards YouTube channels operated by traditional television (TV) companies (These YouTube channels tend to have a greater ad clutter since their videos have embedded ads of programme...

Persistent link: https://www.econbiz.de/10015049546

Special section: Utterly fresh perspectives on consumer research and advertising

Warlop, Luk (contributor) - La Londe Conference in Marketing Communications and … - In: Journal of business research : JBR 67 (2014) 7, pp. 1519-1572

Persistent link: https://www.econbiz.de/10010379289

Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning

Dai, Wenqiang; Chu, Chengbin; Liu, Ming - In: Computers & operations research : an international journal 161 (2024), pp. 1-17

The problem addressed in this paper is the impression allocation planning of Guaranteed Targeted Display Advertising (GTDA) problem in online display advertising market. In this problem, a publisher desires (1) an even spread of impressions, i.e., ad exposures, across various audience segments,...

Persistent link: https://www.econbiz.de/10014557765