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Advertising theory and practice
Sandage, Charles H.; Fryburger, Vernon - 1963 - 6. ed, 1. print
Persistent link: https://www.econbiz.de/10000674647
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(Francis Bernard) Lane's advertising administration
Lane, Francis Bernard - 1968 - 4. ed
Persistent link: https://www.econbiz.de/10000567663
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Advertising in the 21. century : A model of advertising agency development during the next 50 years
Cowan, D. S.; Jones, Robert William - 1968
Persistent link: https://www.econbiz.de/10000568086
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10000569205
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Die wettbewerbsrechtliche Haftung von Werbeagenturen und Massenmedien nach deutschem und amerikanischem Recht
Henning-Bodewig, Frauke - 1981
Persistent link: https://www.econbiz.de/10000072117
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Advertising theory and practice
Sandage, C. H.; Fryburger, Vernon; Rotzoll, Kim B. - 1979 - 10. ed.
Persistent link: https://www.econbiz.de/10000051864
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Issues in the economics of advertising
Simon, Julian Lincoln - 1970
Persistent link: https://www.econbiz.de/10000053281
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Planungs- und Informationsverhalten in Werbeagenturen : Ergebnisse einer empirischen Untersuchung
Rogge, Hans-Jürgen - 1980
Persistent link: https://www.econbiz.de/10000077735
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Werbeagenturvertrag und Beratungspflichen der Werbeagenturen : Zugleich Besprechung der BGH-Urteile vom 25.5.1972 und 5.7.1973
Möhring, Oskar; Illert, Sven - In: The art bulletin : a quarterly publ. by the College Art … 29 (1974) 2, pp. 65-70
Persistent link: https://www.econbiz.de/10002506080
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The impact of scale and media mix on advertising agency costs
Schmalensee, Richard - In: The journal of business : B 56 (1983) 4, pp. 453-475
Persistent link: https://www.econbiz.de/10002785189