Purpose – The purpose of this paper is to propose and test a longitudinal country‐people image effect model involving a significant negative international incident between countries; study how such a model changes over time; and study the extent of image recovery in terms of how the offending...

Purpose – The purpose of this paper is to examine the views of residents and foreigners of the Olympics and the host country before and after the mega‐event within the context of marketing theory on country image effects and psychology theories attribution. Design/methodology/approach –...

Purpose Country image (CI) has been one of the most studied topics in international business, marketing, and consumer behaviour of the past five decades. Nevertheless, there has been no critical assessment of this field of research. The purpose of this paper is to understand the status and...

Purpose – The purpose of this paper is to examine the direct and interaction effects of brand name (BN) of wine and country‐of‐origin (COO) on perceptions of the personality image of the wine, expected price, and willingness to engage with the wine. Design/methodology/approach – A field...

Purpose – The purpose of this paper is to identify trust‐building signals and signaling patterns of commercial and non‐commercial wine bloggers within a trustworthiness framework and assess prominence of balanced versus unbalanced resource‐based or compensatory approaches for the...

In this article the authors report the results of a study of use of automated teller machines (ATMs) in Canada. A total of 255 users and non‐users were interviewed regarding their use of ATMs, shopping motivations, attitudes towards and familiarity with technology, age, education and...

Purpose – Little research has examined sponsorship within the context of mega‐event and related host images. This paper seeks to explore the relationships among country, destination, mega‐event and sponsor images through the evaluations formed of each entity. Design/methodology/approach...

Purpose – The purpose of this paper is to investigate the extent that marketers are using place-based images to promote their brands within the host city of the Olympic Games. It is thought that non-sponsors may use place imagery as an alternate way to affiliate with the event or sponsors may...

Purpose – The blogosphere is an active arena for the communication of topic‐area claims by marketer and non‐marketer sources. Determinants of influence in the blogosphere have not been well documented. The purpose of this paper is to investigate trust in bloggers, in a framework involving...