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Advertising management and the...
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Werbung
13,874
Advertising
11,344
Werbewirkung
3,888
Advertising effects
3,827
Business-to-business marketing
3,537
B-to-B-Marketing
3,479
Consumer behaviour
3,280
Konsumentenverhalten
3,172
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2,020
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2,013
Theorie
1,786
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1,749
Lieferantenmanagement
1,644
Supplier relationship management
1,644
Deutschland
1,500
advertising
1,409
Marketing
1,279
USA
1,157
Marketingmanagement
1,128
Marketing management
1,102
Brand management
1,073
Markenführung
1,051
Germany
1,012
United States
974
Relationship marketing
928
Beziehungsmarketing
908
Social Web
780
Social web
779
Electronic Commerce
617
Brand image
610
Markenimage
607
Pricing strategy
597
Preismanagement
595
Business-to-Business-Marketing
581
E-commerce
550
Markenartikel
514
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471
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445
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437
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869
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623
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Kaiser, Harry M.
67
Kleinaltenkamp, Michael
55
Eisend, Martin
50
Anderson, Simon P.
39
Taylor, Charles Raymond
38
Kind, Hans Jarle
37
Pelsmacker, Patrick de
37
Backhaus, Klaus
36
Pepels, Werner
36
Gierl, Heribert
32
Septianto, Felix
32
Nickel, Volker
29
Pflaum, Dieter
29
Rosengren, Sara
29
Mueller, Barbara
28
Nilssen, Tore
28
Okazaki, Shintaro
28
Wilbur, Kenneth C.
28
Dahlén, Micael
27
Saffer, Henry
27
Bruhn, Manfred
26
Esch, Franz-Rudolf
25
Hundhausen, Carl
25
Sørgard, Lars
25
Zaccour, Georges
25
Chan, Kara
24
Diehl, Sandra
24
Sethi, Suresh
24
Svensson, Göran
24
Homburg, Christian
23
Johnston, Wesley J.
23
Stafford, Marla Royne
23
Huh, Jisu
22
Kinnucan, Henry W.
22
Schweiger, Günter
22
Yoon, Sukki
22
Campbell, Colin L.
21
Naudé, Peter
21
Ford, John B.
20
Jullien, Bruno
20
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Springer Fachmedien Wiesbaden
78
National Bureau of Economic Research
54
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
C.E.P.R. Discussion Papers
25
Zentralausschuss der Werbewirtschaft
21
Université Paris-Dauphine (Paris IX)
14
American Marketing Association
12
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Agricultural and Applied Economics Association - AAEA
11
Axel-Springer-Verlag
11
EconWPA
11
Verlag Dr. Kovač
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
European Society for Opinion and Marketing Research
9
Springer Gabler <Firma>
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
IP Deutschland GmbH <Köln>
8
NET Institute
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
eSocialSciences
7
Økonomisk institutt, Universitetet i Oslo
7
Bundesstelle für Aussenhandelsinformation
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Florida Department of Citrus
6
IGI Global
6
Economic Research Service, Department of Agriculture
5
Tilburg University, Center for Economic Research
5
Université Paris-Dauphine
5
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Charles H. Dyson School of Applied Economics and Management, Cornell University
4
Confederation British Industry
4
Cowles Foundation for Research in Economics, Yale University
4
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
625
Journal of business research : JBR
278
The journal of business & industrial marketing
245
Journal of advertising research
242
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
155
SpringerLink / Bücher
150
European Journal of Marketing
146
Journal of Consumer Marketing
136
Journal of business-to-business marketing
132
Journal of marketing
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
100
Journal of promotion management : JPM
87
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Young Consumers
83
European journal of marketing : EJM
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
European journal of operational research : EJOR
73
Marketing Science
73
Journal of historical research in marketing
72
Journal of marketing research : JMR
69
Psychology & marketing
68
Journal of promotion management : innovations in planning and applied research
67
Journal of retailing and consumer services
67
International journal of internet marketing and advertising : IJIMA
62
Jahrbuch der Absatz- und Verbrauchsforschung
60
International Marketing Review
59
Strategic Direction
59
Journal of Business & Industrial Marketing
57
International journal of industrial organization
55
Journal of Product & Brand Management
55
NBER working paper series
54
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
50
Springer eBook Collection
50
Research
49
Marketing : ZFP ; journal of research and management
48
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ECONIS (ZBW)
17,081
USB Cologne (EcoSocSci)
1,638
Other ZBW resources
983
RePEc
932
EconStor
178
BASE
96
USB Cologne (business full texts)
30
ArchiDok
8
OLC EcoSci
8
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Showing
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date (oldest first)
1
How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing Industry
Sutton, Kim Maya
-
2013
-
1. Aufl.
Verlagswesen
in Cambridge erfolgreich abgeschlossen. Während der Zeit in Cambridge hat sie bereits eine Lehrtätigkeit für …
Persistent link: https://www.econbiz.de/10012678766
Saved in:
2
Proliferation of e-newspapers and its financial impact on the publishing industry in UAE
Cherian, Jacob
;
Farouk, Sherine
- In:
International journal of economics and finance
7
(
2015
)
3
,
pp. 194-198
Persistent link: https://www.econbiz.de/10010509096
Saved in:
3
Ökonomische Argumente für publizistischen Wettbewerb
Frank, Björn
- In:
Vierteljahrshefte zur Wirtschaftsforschung
74
(
2005
)
3
,
pp. 64-72
Persistent link: https://www.econbiz.de/10003171788
Saved in:
4
Remunerating authors and publishers in a digital world
Hill, Richard
- In:
The journal of world intellectual property
2
(
1999
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10001362102
Saved in:
5
Vertrieb und
Werbung
im Buchverlag
Bartels, August
-
1991
Persistent link: https://www.econbiz.de/10004111816
Saved in:
6
Marketing und
Werbung
der Sortimentsbuchhandlung : Lehr- u. Praxisbuch
Paulerberg, Herbert
-
1986
Persistent link: https://www.econbiz.de/10004620244
Saved in:
7
Buchwerbung : die Werbearbeit in Verlag und Sortiment
Blottner, Eberhard
-
1961
Persistent link: https://www.econbiz.de/10014369132
Saved in:
8
Möglichkeiten unbewusst wirkender Industriegüter-
Werbung
Schuster, Helmut
-
1989
Persistent link: https://www.econbiz.de/10000078688
Saved in:
9
Werbung
in Fachmedien
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 183-201)
.
2009
Persistent link: https://www.econbiz.de/10003822709
Saved in:
10
Klassische
Werbung
als Instrument der B-to-B-Markenführung : hier herrscht Lexware
Reins, Armin
;
Claßen, Veronika
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 505-515)
.
2010
Persistent link: https://www.econbiz.de/10003910011
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