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Marketingfocus: Produktmanagem...
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68
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66
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62
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58
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56
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essentials
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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International Food and Agribusiness Management Review
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Neue betriebswirtschaftliche Forschung : Nbf
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2007 Second International Conference, August 20-22, 2007, Accra, Ghana
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1
Longlife : zur Umsetzung einer zeitvarianten Produktstrategie
Wöllenstein, Alexandra
-
2004
Persistent link: https://www.econbiz.de/10013432039
Saved in:
2
Nachfrageorientierte
Produktgestaltung
auf Investitionsgütermärkten
Schmidt-Gallas, Dirk
-
1998
Persistent link: https://www.econbiz.de/10000676143
Saved in:
3
Spiel und Geschichten in Erlebniswelten : ein theoriegeleiteter Ansatz und eine empirische Untersuchung zur Angebotsgestaltung von Freizeitparks
Goronzy, Frederic
-
2006
Persistent link: https://www.econbiz.de/10003331032
Saved in:
4
Ein Verfahren zur Analyse der Erfolgsrelevanz von kategorialen Produktmerkmalen
Pischel, Jochen
-
2000
Persistent link: https://www.econbiz.de/10001503071
Saved in:
5
Handbuch
Produktmanagement
: Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001459149
Saved in:
6
Der Einfluss der Kultur auf die
Produktgestaltung
Vogelsang, Silke
-
1999
Persistent link: https://www.econbiz.de/10001460740
Saved in:
7
Kundenorientierte
Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
Saved in:
8
Ökologische
Produktgestaltung
: Stoffstromanalysen und Ökobilanzen als Instrumente der Beurteilung ; [Ergebnisse der Fachtagung, die im Oktober 1998 ... veranstaltet wurde]
Schimmelpfeng, Lutz
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001365807
Saved in:
9
Handbuch
Produktmanagement
: Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2002
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001676263
Saved in:
10
Institutionalisierung des Marketingkonzeptes durch
Produkt-Management
Schwarting, Ulf
-
1993
Persistent link: https://www.econbiz.de/10012700442
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