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Who is targeting me? : privacy perceptions of and responses to commercial and political targeted advertising on social media

Meier, Yannic; Oeldorf-Hirsch, Anne; Krämer, Nicole C. - In: Journal of advertising 53 (2024) 4, pp. 473-490

Persistent link: https://www.econbiz.de/10015050193

The role of consumer speech acts in brand activism : a transformative advertising perspective

Fletcher-Brown, Judith; Middleton, Karen; … - In: Journal of advertising 53 (2024) 4, pp. 491-510

Persistent link: https://www.econbiz.de/10015050195

Is it greenwashing? : environmental compensation claims in advertising, perceived greenwashing, political consumerism, and brand outcomes

Neureiter, Ariadne; Stubenvoll, Marlis; Matthes, Jörg - In: Journal of advertising 53 (2024) 4, pp. 511-529

Persistent link: https://www.econbiz.de/10015050202

You are my friend, but we are from different worlds : actor-type effects on audience engagement in narrative video advertisements

Glaser, Matthias; Reisinger, Heribert; Florack, Arnd - In: Journal of advertising 53 (2024) 4, pp. 568-587

Persistent link: https://www.econbiz.de/10015050207

Looking up or down? : the effects of camera angle on evaluations of anthropomorphized products in advertisements

Xuan, Changchun; Chen, Rui; Lin, Shengdong; Huang, Hanyun - In: Journal of advertising 53 (2024) 4, pp. 530-548

Persistent link: https://www.econbiz.de/10015050204

Yes, I will say something : how humor influences intention to intervene and how social marketing can help!

Williams, Janine L.; Kennedy, Ann-Marie; Ashill, Nicholas - In: Journal of advertising 53 (2024) 4, pp. 549-567

Persistent link: https://www.econbiz.de/10015050206

How visual angle influences product recommendations in response to two-sided messages

Winahjoe, Sari; Paramita, Widya; Jin, Frances Seowon; … - In: Marketing intelligence & planning 42 (2024) 6, pp. 1010-1027

Persistent link: https://www.econbiz.de/10015056927

Werbung in der VR China 1979 - 1989 : Entwicklung, Theorie, Probleme

Wacker, Gudrun - 1991

Persistent link: https://www.econbiz.de/10000085203

How to attract talents? : field-experimental evidence on emphasizing flexibility and career opportunities in job advertisements

Fuchs, Larissa; Heinz, Matthias; Pinger, Pia; Thon, Max - 2024

Job advertisements are a key instrument for companies to attract talent. We conduct a field experiment in which we randomize the content of job advertisements for STEM jobs in one of the largest European technology firms. Specifically, we study how highlighting job flexibility and career...

Persistent link: https://www.econbiz.de/10015052093

Werbung als Marketinginstrument : mit Fallbeispielen aus der Werbepraxis

Haedrich, Günther - 1976

Persistent link: https://www.econbiz.de/10000050376