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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R. (ed.); Herr, Paul M. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002454921
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Consumerism revisited
Morin, Bernard A. - In: MSU business topics 19 (1971) 3, pp. 47-51
Persistent link: https://www.econbiz.de/10002517375
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Consumer reactions to direct brand comparisons in advertisements
Golden, Linda Lorraine - 1975
Persistent link: https://www.econbiz.de/10002462653
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A study of the advertising process and its influence on consumer behaviour
Clement, Wendell Emile - 1967
Persistent link: https://www.econbiz.de/10002013359
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Advertising and consumer choice
Lancaster, Kelvin - In: Greek economic review 3 (1981) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10002348454
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Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle; Nilssen, Tore; Søgard, Lars - 2009
Persistent link: https://www.econbiz.de/10003872504
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The effect of terminologies on attitudes toward advertisements and brands : consumer product knowledge as a moderator
Chuang, Shih-chieh; Tsai, Chia-ching; Cheng, Yin-hui; … - In: Journal of business and psychology 24 (2009) 4, pp. 485-491
Persistent link: https://www.econbiz.de/10003934773
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Der Konsument : Verbraucherbilder in Werbung, Konsumkritik und Verbraucherschutz 1945 - 1989
Gasteiger, Nepomuk - 2010
Persistent link: https://www.econbiz.de/10003925571
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Targeted advertising and consumer privacy concerns : experimental studies in an internet context
Gröne, Nicole - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009523420
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Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages, and complexity
Sheehan, Kim Bartel - In: Advertising theory, (pp. 269-280). 2012
Persistent link: https://www.econbiz.de/10009524155