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Prove it before you promote it : how to take the guesswork out of marketing
Cuno, Steve - 2009
Persistent link: https://www.econbiz.de/10003692855
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MDS maps for product attributes and market response : an application to scanner panel data
Andrews, Rick L.; Manrai, Ajay K. - 2007
Persistent link: https://www.econbiz.de/10003541417
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The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.; Wedel, Michel - 2007
Persistent link: https://www.econbiz.de/10003541421
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Expert journal of marketing
Sibiu : Sprint Investify - 1.2013 -
Persistent link: https://www.econbiz.de/10011368625
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Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca (ed.); Griffith, David (ed.) - Summer Educators' Conference <2013, Boston, Mass.> - 2014
Persistent link: https://www.econbiz.de/10010360300
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.; Key, Thomas Martin; Hodis, Monica; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
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Marketing information system
Baker, Stephen (ed.) - 2014
Persistent link: https://www.econbiz.de/10011515445
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722