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A theory of marketing's contribution to customers' perceived value
Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
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Digital sport marketing
Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021
Persistent link: https://www.econbiz.de/10012585821
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Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
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Marktforschung: Grundlage für Marketing und Marktpolitik : zahlr. Tab.
Henze, Arno - 1994
Persistent link: https://www.econbiz.de/10000898257
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Le ricerche di mercato
Marbach, Giorgio - 1988 - 2. ed
Persistent link: https://www.econbiz.de/10000742677
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Marketing letters : a journal of research in marketing
Dordrecht [u.a.] : Springer; 1989-2004: Dordrecht : Kluwer - 1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
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Models, measurement and marketing : a special project of the Market Research Council
Langhoff, Peter (contributor) - 1965
Persistent link: https://www.econbiz.de/10000674811
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Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D. - 1976
Persistent link: https://www.econbiz.de/10000042197
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Handbook of marketing research
Ferber, Robert (contributor) - 1974
Persistent link: https://www.econbiz.de/10000050226