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ECONIS (ZBW)
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EconStor
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21
Psychologie und Werbung
Asenjo, Bernado Rabassa
-
1972
Persistent link: https://www.econbiz.de/10000157811
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22
Modelle zur Werbewirkungsprognose für Konsumgüter - Markenartikel
Söllner, Walter Johannes
-
1975
Persistent link: https://www.econbiz.de/10000114726
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23
Analyse der verschiedenen aktualgenetischen Verfahren und die Beurteilung ihrer Einsatzmöglichkeiten in der Werbeforschungspraxis
Pelz, Norbert
-
1982
Persistent link: https://www.econbiz.de/10000119283
Saved in:
24
Werbung : Steuerung des Konsumentenverhaltens
Kroeber-Riel, Werner
;
Meyer-Hentschel, Gundolf
-
1982
Persistent link: https://www.econbiz.de/10000090229
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25
Werbepsychologie
Mayer, Hans
;
Däumer, Ute
;
Rühle, Hermann
-
1982
Persistent link: https://www.econbiz.de/10000091013
Saved in:
26
Markt- und Werbepsychologie
Gutjahr, Gert
-
1972
Persistent link: https://www.econbiz.de/10000099076
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27
Simulation des Käuferverhaltens
Klenger, Franz
;
Krautter, Jochen
-
1972
Persistent link: https://www.econbiz.de/10000104575
Saved in:
28
Die Angst in der Werbung
Seel, Bernd R.
-
1983
Persistent link: https://www.econbiz.de/10000061998
Saved in:
29
Die Einstellungsrelevanz von Produktmerkmalen : multidimensionale Messung und Bedeutung für die Wirkung von Werbebotschaften
Quack, Helmut
-
1980
Persistent link: https://www.econbiz.de/10000040258
Saved in:
30
Angewandte Psychologie und Soziologie in Werbung und Vertrieb : der gegenwärtige Entwicklungsstand der Werbepsychologie unter Einbezug sozio-psychologischer Erfahrungen
Kropff, Hanns F. J.
-
1960
Persistent link: https://www.econbiz.de/10000042233
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