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Special issue: Academy of Marketing Conference 2016 : radical financial services marketing
Academy of Marketing / Conference <49., 2016, … - 2017
Persistent link: https://www.econbiz.de/10011747424
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Marketing and sales management : an information sourcebook
Herold, Jean - 1988
Persistent link: https://www.econbiz.de/10013543902
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A managerial introduction to marketing
Staudt, Thomas A.; Taylor, Donald A.; Bowersox, Donald J. - 1976 - 3. ed.
Persistent link: https://www.econbiz.de/10013474862
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Principles of Marketing
Beckman, Theodore N.; Maynard, Harold H.; Davidson, … - 1957 - 6. ed
Persistent link: https://www.econbiz.de/10014386874
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Handbook of modern marketing
Buell, Victor P. (ed.) - 1986 - 2. ed.
Persistent link: https://www.econbiz.de/10013467236
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Analysis for marketing decisions
Donnelly, James H.; Ivancevich, John M. - 1970
Persistent link: https://www.econbiz.de/10014449496
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Die Marketing-Revolution : vom Wunschdenken zur Rentabilität
Clancy, Kevin J. - 1993
Persistent link: https://www.econbiz.de/10000856009
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Sales forecasting : timesaving and profit-making; strategies that work
White, Harry R. - 1984
Persistent link: https://www.econbiz.de/10000583815
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Marketing research : an applied approach
Kinnear, Thomas C.; Taylor, James R.; Kresge, Sebastian S. - 1979
Persistent link: https://www.econbiz.de/10000048334
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Marketing : concepts and applications
Schewe, Charles D.; Smith, Reuben M. - 1980 - Internat. student ed
Persistent link: https://www.econbiz.de/10000559217