Narrow search
Showing 1 - 10 of 703,173
Cover Image
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Cover Image
Integrated marketing communications : the holistic approach
Yeshin, Tony - 1998
Persistent link: https://www.econbiz.de/10000684189
Cover Image
Marketing communications : interactivity, communities and content
Fill, Chris - 2009 - 5th ed.
Persistent link: https://www.econbiz.de/10003767204
Cover Image
Special issue: Integrated marketing communications
Schultz, Don E. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003881167
Cover Image
Corporate and marketing communications : developments and challenges
Papasolomou, Ioanna (contributor) - 2009
Persistent link: https://www.econbiz.de/10003928510
Cover Image
The planning and implementation of integrated marketing communications
Caemmerer, Barbara - In: Marketing intelligence & planning 27 (2009) 4, pp. 524-538
Persistent link: https://www.econbiz.de/10009526339
Cover Image
Marketing communications in a post-modern world
Kitchen, Philip J.; Proctor, Tony - In: Journal of business strategy 36 (2015) 5, pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
Cover Image
Electronic marketing and marketing communications: the role of technology
O'Connor, John; Galvin, Eamonn; Evans, Martin - In: Marketing communication : new approaches, technologies, …, (pp. 133-153). 2005
Persistent link: https://www.econbiz.de/10003247656
Cover Image
Recent developments in below-the-line marketing communications
Fill, Chris - In: Marketing communication : new approaches, technologies, …, (pp. 154-174). 2005
Persistent link: https://www.econbiz.de/10003247661
Cover Image
Marketing communications : an integrated approach
Smith, Paul R.; Taylor, Jonathan - 2004 - 4. ed.
Persistent link: https://www.econbiz.de/10001981934