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Showing
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10
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1
Marketing
communication
strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
2
Integrated marketing communications : the holistic approach
Yeshin, Tony
-
1998
Persistent link: https://www.econbiz.de/10000684189
Saved in:
3
Marketing communications : interactivity, communities and content
Fill, Chris
-
2009
-
5th ed.
Persistent link: https://www.econbiz.de/10003767204
Saved in:
4
Special issue: Integrated marketing communications
Schultz, Don E.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003881167
Saved in:
5
Corporate and marketing communications : developments and challenges
Papasolomou, Ioanna
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003928510
Saved in:
6
The planning and implementation of integrated marketing communications
Caemmerer, Barbara
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 524-538
Persistent link: https://www.econbiz.de/10009526339
Saved in:
7
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
Saved in:
8
Electronic marketing and marketing communications: the role of technology
O'Connor, John
;
Galvin, Eamonn
;
Evans, Martin
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 133-153)
.
2005
Persistent link: https://www.econbiz.de/10003247656
Saved in:
9
Recent developments in below-the-line marketing communications
Fill, Chris
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 154-174)
.
2005
Persistent link: https://www.econbiz.de/10003247661
Saved in:
10
Marketing communications : an integrated approach
Smith, Paul R.
;
Taylor, Jonathan
-
2004
-
4. ed.
Persistent link: https://www.econbiz.de/10001981934
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