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Marketing research: measuremen...
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Marktforschung
16
Market research
10
Consumer behaviour
9
Konsumentenverhalten
9
Marketing management
9
Marketingmanagement
9
USA
9
United States
9
Verbraucherverhalten
8
Marketing
7
Theorie
7
Theory
7
Vereinigte Staaten
7
Marketingforschung
6
Marketingstrategie
4
Verbraucher
4
Einzelhandel
3
Betriebswirtschaftliche Entscheidungen
2
Einkaufszentrum
2
Innovation
2
Werbung
2
Absatz
1
Absatzpolitik
1
Advertising industry
1
Asia
1
Asien
1
Betriebskapazität
1
Betriebswirtschaftliche Einführungsschrift
1
Betriebswirtschaftliche Entscheidung
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Betriebswirtschaftslehre
1
Business economics
1
Business start-up
1
Deutschland
1
Einführung
1
Entrepreneurship
1
Entrepreneurship approach
1
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1
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1
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Undetermined
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Book / Working Paper
35
Article
29
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Lehrbuch
9
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8
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4
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4
CD-ROM, DVD
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1
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1
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1
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1
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1
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Language
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English
32
Undetermined
29
German
3
Author
All
Hawkins, Del I.
34
Tull, Donald S.
33
Best, Roger J.
10
Green, Paul E.
9
Coney, Kenneth A.
8
Mothersbaugh, David L.
7
Boring, R. A.
3
Gonsior, M. H.
3
Mothersbaugh, Linda L.
3
O'Neill, Michael F.
3
Albaum, Gerald
2
Hawkins, Delbert I.
2
Köhler, Richard
2
Lillis, Charles M.
2
Neal, Cathy
2
Quester, Pascale G.
2
Rutemiller, Herbert C.
2
Albaum, Gerald S.
1
Best, Roger
1
Green, Paul Edgar
1
Kahle, Lynn R.
1
Kleiser, Susan Bardi
1
Koch, Eric C.
1
Medler, Jerry F.
1
Reinmuth, James E.
1
Silver, Mick S.
1
Swan, John E.
1
Tom, Gail
1
Tull, Donald Stanley
1
Watson, Carolyn Findley
1
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The journal of business : B
6
The Journal of Business
3
Journal of business research : JBR
2
Decision sciences : DS
1
Economic cooperation in Northeast Asia in the era of the Pacific Rim : proceedings of the international symposium held by Faculty of Economics, Niigata University, Japan, July 5 - 6, 1996
1
International's Series in Marketing Research
1
Journal of Business Research
1
Journal of Business Venturing
1
Journal of advertising research
1
Journal of business venturing
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Management information : a quantitative accent
1
Marketing : ZFP ; journal of research and management
1
Marketing update : dynamic marketing readings
1
Mathematical models in marketing
1
McGraw-Hill International editions
1
McGraw-Hill/Irwin series in marketing
1
Mississippi Valley journal of business and economics : a publ. of the Division of Business and Economic Research, College of Business Administration, University of New Orleans
1
Prentice-Hall International Series in Management
1
Prentice-Hall international series in management
1
Public choice
1
Readings in marketing : the qualitative and quantitative areas
1
Report / Marketing Science Institute
1
Social issues in marketing : readings for analysis
1
The Intext Series in Marketing Research
1
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ECONIS (ZBW)
40
USB Cologne (EcoSocSci)
19
RePEc
5
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1
Marketing research : measurement and method; a text with cases
Tull, Donald S.
-
1987
-
4. ed.
Persistent link: https://www.econbiz.de/10013467675
Saved in:
2
Marketing research : meaning, measurement and method; a text with cases
Tull, Donald S.
;
Hawkins, Del I.
-
1976
Persistent link: https://www.econbiz.de/10013467839
Saved in:
3
New business entrepreneurship in the Japanese economy
Hawkins, Del I.
- In:
Journal of business venturing
8
(
1993
)
2
,
pp. 137-150
Persistent link: https://www.econbiz.de/10001138502
Saved in:
4
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
-
2010
-
11. ed
Persistent link: https://www.econbiz.de/10009011035
Saved in:
5
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
-
2013
-
12th ed
Persistent link: https://www.econbiz.de/10009530032
Saved in:
6
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10th ed.
Persistent link: https://www.econbiz.de/10003082095
Saved in:
7
The role of universities in fostering entrepreneurship and regional economic development
Hawkins, Del I.
- In:
Economic cooperation in Northeast Asia in the era of …
,
(pp. 100-105)
.
1997
Persistent link: https://www.econbiz.de/10001300674
Saved in:
8
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
Saved in:
9
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
Saved in:
10
The nature and measurement of marketing productivity in consumer durables industries : a firm level analysis
Hawkins, Del I.
- In:
Journal of the Academy of Marketing Science
15
(
1987
)
4
,
pp. 1-8
Persistent link: https://www.econbiz.de/10001062778
Saved in:
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