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Marketing Management Viewpoint...
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Marketing
19,042
Marketingmanagement
17,084
Marketing management
16,495
Marktforschung
12,308
Market research
6,570
Theorie
5,591
Theory
5,544
Verbraucher
5,489
Konsumentenverhalten
5,483
Consumer behaviour
5,474
Deutschland
5,060
Germany
3,987
Beziehungsmarketing
2,748
Relationship marketing
2,747
USA
2,699
United States
2,421
Brand management
1,964
Markenführung
1,958
Strategisches Management
1,935
Vereinigte Staaten
1,744
Online-Marketing
1,630
Absatzpolitik
1,588
Internet marketing
1,551
Innovation
1,468
Werbung
1,425
Marketingtheorie
1,283
Marketing theory
1,251
Consumers
1,243
Unternehmenserfolg
1,237
Firm performance
1,199
Strategic management
1,197
Social Web
1,089
Social web
1,089
Markenartikel
1,067
Internationales Marketing
1,064
Advertising
1,049
SME
1,041
KMU
1,040
Management
1,005
International marketing
1,002
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6,876
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2,931
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26,435
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23,069
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556
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1
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12,280
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12,280
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5,025
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5,025
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3,330
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2,981
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2,981
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2,180
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2,070
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2,070
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1,646
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1,420
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1,364
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1,345
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1,244
Bibliografie enthalten
1,070
Bibliography included
1,070
Konferenzschrift
967
Case study
772
Fallstudie
772
Dissertation u.a. Prüfungsschriften
663
Conference proceedings
492
Ratgeber
394
Guidebook
368
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277
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277
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256
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211
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166
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158
research-article
141
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119
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119
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117
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117
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106
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53
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50
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46
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34
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26
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21
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18
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10
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8
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Meffert, Heribert
293
Kotler, Philip
270
Bruhn, Manfred
254
Pepels, Werner
179
Homburg, Christian
149
Sheth, Jagdish N.
101
Wiedmann, Klaus-Peter
99
Bauer, Hans H.
95
Belz, Christian
80
Malhotra, Naresh K.
78
Dichtl, Erwin
76
Diller, Hermann
74
Backhaus, Klaus
73
Tomczak, Torsten
73
Fritz, Wolfgang
69
Kirchgeorg, Manfred
69
Kuß, Alfred
68
Kumar, V.
66
Kapferer, Clodwig
65
Albers, Sönke
64
Herrmann, Andreas
64
Reinecke, Sven
62
Huber, Frank
61
Kleinaltenkamp, Michael
60
Ahlert, Dieter
56
McDonald, Malcolm
55
Esch, Franz-Rudolf
53
Raffée, Hans
52
Hruschka, Harald
51
Keller, Kevin Lane
51
Aaker, David A.
50
Baker, Michael John
49
Kreutzer, Ralf T.
49
Unger, Fritz
49
Weis, Hans Christian
49
Berndt, Ralph
48
Day, George S.
48
Green, Paul E.
48
Hair, Joseph F.
48
Zerres, Michael P.
48
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Springer Fachmedien Wiesbaden
202
American Marketing Association
147
European Society for Opinion and Marketing Research
81
Institut für Demoskopie Allensbach
69
European Productivity Agency
64
Books on Demand GmbH <Norderstedt>
36
National Bureau of Economic Research
36
Fördergesellschaft Marketing an der Universität Augsburg
32
Gesellschaft für Konsum-, Markt- und Absatzforschung
30
Edward Elgar Publishing
29
Verlag Dr. Kovač
26
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
24
IGI Global
24
OECD
23
American Management Association
21
De Gruyter Oldenbourg
21
Esomar
21
Haufe-Lexware GmbH & Co. KG
21
Europäische Kommission / Generaldirektion Justiz und Verbraucher
19
Springer-Verlag GmbH
18
W. Kohlhammer GmbH
18
Fachhochschule Reutlingen / European School of Business
17
Verlag Franz Vahlen
17
Duncker & Humblot
16
Springer International Publishing
16
Uni-Taschenbücher GmbH
16
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
16
Springer Gabler <Firma>
15
Market Research Society
13
Deutsche Marketing-Vereinigung
12
GATE Germany, Konsortium Internationales Hochschulmarketing
12
UVK Verlagsgesellschaft mbH
12
Absatzwirtschaftliche Gesellschaft
11
Chartered Institute of Marketing
11
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
11
Information Resources Management Association
11
Institut für Marketing <Münster, Westfalen>
11
AMACOM
10
Academy of Marketing Science
10
Campus Verlag
10
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All
SpringerLink / Bücher
614
Journal of business research : JBR
554
Journal of marketing research : JMR
509
Journal of marketing
377
Industrial marketing management : the international journal for industrial and high-tech firms
322
Europäische Hochschulschriften / 5
302
Jahrbuch der Absatz- und Verbrauchsforschung
254
Journal of the Academy of Marketing Science
240
European journal of marketing : EJM
220
Journal of strategic marketing
209
Journal of marketing management : MM
208
Springer eBook Collection
193
Gabler Edition Wissenschaft
162
Overseas business reports : OBR
155
Management science : journal of the Institute for Operations Research and the Management Sciences
151
Marketing : ZFP ; journal of research and management
149
Journal of advertising research
148
Springer eBook Collection / Business and Economics
145
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
144
Journal of retailing
133
Journal of business economics : JBE
122
Lehrbuch
122
The journal of business & industrial marketing
121
Marketing intelligence & planning
119
Business horizons
116
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
116
International journal of market research : JMRS ; the journal of the Market Research Society
110
Journal of marketing communications
109
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
109
Harvard business review : HBR
107
Journal of retailing and consumer services
103
Qualitative market research : an international journal
95
Marketing theory
93
The marketing review
93
Journal of macromarketing : examining the interactions among markets, marketing, and society
92
Marketing letters : a journal of research in marketing
87
Esomar congress
84
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Die Betriebswirtschaft : DBW
80
Journal of marketing education : JME
79
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Source
All
ECONIS (ZBW)
43,788
USB Cologne (EcoSocSci)
5,718
Other ZBW resources
249
EconStor
88
ArchiDok
67
RePEc
60
USB Cologne (business full texts)
56
OLC EcoSci
27
BASE
8
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Showing
1
-
10
of
50,061
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
2
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
3
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
4
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
Saved in:
5
Motivation research and marketing management
Newman, Joseph William
-
1957
Persistent link: https://www.econbiz.de/10000674516
Saved in:
6
Marketing and the new science of planning
King, Robert L.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000674896
Saved in:
7
Marketing classics : a selection of influential articles
Enis, Ben Melvin
(
compiler
);
Cox, Keith K.
(
contributor
)
-
1969
Persistent link: https://www.econbiz.de/10000570048
Saved in:
8
Demand analysis for marketing decisions
Hughes, George David
;
Hughes, G. David
-
1973
-
1. print.
Persistent link: https://www.econbiz.de/10000050689
Saved in:
9
Managerial analysis in marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
10
Indian consumers; studies and cases for marketing decisions
Mehta, Subhash C.
-
1973
Persistent link: https://www.econbiz.de/10002166097
Saved in:
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