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Hispanic marketing & public relations : understanding and targeting America's largest minority
Del Valle, Elena (contributor) - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10003244521
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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10002413673
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Markets and marketing : an orientation
Preston, Lee E. - 1970
Persistent link: https://www.econbiz.de/10002651650
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Consumers, markets and marketplaces
Powell, Helen - In: Promotional culture and convergence : markets, methods, …, (pp. 23-50). 2013
Persistent link: https://www.econbiz.de/10009736344
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Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas - 1996
Persistent link: https://www.econbiz.de/10000610473
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Applications of the sciences in marketing management
Bass, Frank M. (contributor); King, Charles W. (contributor) - 1968
Persistent link: https://www.econbiz.de/10000050369
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Market segmentation
Frank, Ronald E.; Massy, William F.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050370
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Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Jie, Yun; Chou, Ting-jui; Chou, Naichieh - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 525-540
Persistent link: https://www.econbiz.de/10009528846
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Market segments and information flows in a new product introduction
Burger, Philip Clinton - 1968
Persistent link: https://www.econbiz.de/10001966240