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Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535388
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree);  … - 2012
Persistent link: https://www.econbiz.de/10009620589
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The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.; Key, Thomas Martin; Hodis, Monica; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
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Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K. (contributor);  … - Winter Marketing Educators' Conference <2014, Orlando, Fla.> - 2014
Persistent link: https://www.econbiz.de/10010404712
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Prove it before you promote it : how to take the guesswork out of marketing
Cuno, Steve - 2009
Persistent link: https://www.econbiz.de/10003692855
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Editorial: qualitative research in business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony; Thornton, … - In: Industrial marketing management : the international … 98 (2021), pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
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Challenging the troubled status of the marketing discipline
Gustafsson, Anders; Ghanbarpour, Tohid - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 184-187
Persistent link: https://www.econbiz.de/10014225834