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Why broadened marketing has enriched marketing
Kotler, Philip - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
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Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel; Schullo, Shauna - 2004 - 2nd ed.
Persistent link: https://www.econbiz.de/10001759945
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Ermittlung von Marketing-Strategien mit Hilfe der Temporal-Difference-Methode
Dietl, Wolfgang - 2001
Persistent link: https://www.econbiz.de/10001555249
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Decision-focused transformation of additive value models to improve communication
Dees, Robert A.; Dabkowski, Matthew F.; Parnell, Gregory S. - In: Decision analysis : a journal of the Institute for … 7 (2010) 2, pp. 172-184
Persistent link: https://www.econbiz.de/10003980627
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Legends in marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503416
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Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle - In: The evolution of integrated marketing communications : …, (pp. 45-63). 2011
Persistent link: https://www.econbiz.de/10009232924
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Editorial: Preface to a debate
Lehmann, Donald R.; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 153
Persistent link: https://www.econbiz.de/10009519943
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Edward A. Filene and Lincoln Filene
Bloomfield, Daniel - 2008
Persistent link: https://www.econbiz.de/10003643874
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Marketing in nonprofit organizations
Shapiro, Benson P. - 2008
Persistent link: https://www.econbiz.de/10003717374
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Refining market propositions
Hollis, Nigel; Twose, Dominic - In: Market research handbook, (pp. 169-197). 2007
Persistent link: https://www.econbiz.de/10003548602