Narrow search
Showing 141 - 150 of 397,699
Cover Image
Towards a theory on the place of goods and services in Islamic marketing
Boulanouar, Zakaria; Wood, Bronwyn P. - In: International journal of islamic marketing and branding 3 (2018) 3, pp. 175-182
Persistent link: https://www.econbiz.de/10011989251
Cover Image
A theory of marketing's contribution to customers' perceived value
Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
Cover Image
Marketing
Heskett, James L. - 1976
Persistent link: https://www.econbiz.de/10000557977
Cover Image
Science in marketing
Schwartz, George (contributor) - 1965
Persistent link: https://www.econbiz.de/10014414532
Cover Image
Strategic planning for export marketing
Root, Franklin R. - 1964
Persistent link: https://www.econbiz.de/10001558455
Cover Image
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Cover Image
What comes after postmodernism? : implications for marketers
Burns, David J. - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
Cover Image
Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
Cover Image
Enhancing knowledge development in marketing
Parasuraman, A. (ed.) - 1990
Persistent link: https://www.econbiz.de/10000837433
Cover Image
Multivariate analysis in marketing : theory and application
Aaker, David A. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000050372