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Marketing cases : learning from marketing practice
Harker, Michael (contributor) - 2011
Persistent link: https://www.econbiz.de/10009384793
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Green marketing : the paradigm shift in the conception of traditional marketing
Chatterjee, Somnath; Dutta, P. K. - In: Managing corporate responsibility and risk for …, (pp. 409-414). 2010
Persistent link: https://www.econbiz.de/10009248461
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Editorial: Technology, marketing and consumer orientation
Khare, Arpita - In: International journal of business competition and … 3 (2013) 1, pp. 2-4
Persistent link: https://www.econbiz.de/10009752639
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Modifying reality : marketing for the 22nd century
Paz, Gabriel H. de la - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 246-261
Persistent link: https://www.econbiz.de/10010408202
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How can marketing academics serve marketing practice? : the new marketing DNA as a model for marketing education
Harrigan, Paul; Hulbert, Bev - In: Journal of marketing education : JME 33 (2011) 3, pp. 253-272
Persistent link: https://www.econbiz.de/10010217773
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Editorial: 2013 Academy of Marketing annual conference special issue : marketing relevance
Doherty, Anne Marie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 829-831
Persistent link: https://www.econbiz.de/10010410799
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Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie (contributor) - Academy of Marketing - 2014
Persistent link: https://www.econbiz.de/10010410835
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
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Marketing
Lamb, Charles; Hair, Joseph F.; McDaniel, Carl - 2002 - 6th ed
Persistent link: https://www.econbiz.de/10001528804
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Marketing 2.0
Bruyère, Sébastien - In: Competitive intelligence 2.0 : organization, innovation …, (pp. 93-115). 2011
Persistent link: https://www.econbiz.de/10009273222