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Developing business strategies
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Strategisches Management
27
Marketingforschung
22
Marktforschung
22
Marketingmanagement
20
Marketing
19
Brand management
16
Markenführung
16
USA
16
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14
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12
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12
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12
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11
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10
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6
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Verbraucher
6
Internationales Marketing
5
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5
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4
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4
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4
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4
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4
Absatz
3
Advertising
3
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3
Competitive strategy
3
Consumer protection
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International marketing
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Markenname
3
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Language
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English
92
Undetermined
67
German
12
Author
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Aaker, David A.
161
Day, George S.
30
Kumar, V.
16
Jacobson, Robert
11
Aaker, David
8
Joachimsthaler, Erich
8
Keller, Kevin Lane
5
Myers, John Graham
5
Joachimsthaler, Erich A.
4
Leone, Robert P.
3
McLoughlin, Damien
3
Batra, Rajeev
2
Hagerty, Michael R.
2
Mascarenhas, Briance
2
Moorman, Christine
2
Myers, John G.
2
Shansby, J. Gary
2
Stahl, Florian
2
Stöckle, Felix
2
Aaker, David Allen
1
Aaker, Jennifer L.
1
Akhtar, Omar
1
Avery, Jill
1
Bloom, Charlotte
1
Breazeale, Michael
1
Brown, Phillip K.
1
Bruzzone, Donald E.
1
Dawra, Jagrook
1
Fournier, Susan
1
Gill, Manpreet Singh
1
Hansen, U.
1
Joachimster, Erich
1
Joachimsthale, Erich
1
Jones, J. Morgan
1
Kover, Arthur J.
1
McElroy, Bruce F.
1
Moser, Ted
1
Riemer, M.
1
Sisodia, Rajendra
1
Stayman, Douglas M.
1
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John Wiley and Sons <Hoboken, NJ>
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California management review
7
Journal of marketing research : JMR
7
California management review : CMR
6
Harvard business review : HBR
5
Journal of marketing
4
Harvard-Business-Manager : das Wissen der Besten
3
Report / Marketing Science Institute
3
Business Horizons
2
Business horizons
2
Journal of Business Strategy
2
Journal of accounting & economics
2
Journal of advertising research
2
Management Science
2
Management science : journal of the Institute of Management Sciences ; application and theory
2
Marketing Science
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
The evolution of brands : from signals of quality to storehouses of trust
2
The journal of brand management : an international journal
2
Wiley series in marketing
2
Absatzwirtschaft : Zeitschrift für Marketing ; Organzeitschrift
1
Academy of Management journal : AMJ
1
American marketing association
1
Consumerism : search for the consumer interest
1
European Journal of Marketing
1
Interfaces : the INFORMS journal on the practice of operations research
1
International Journal of Forecasting
1
International marketing ; Vol. V
1
J-B Short Format Ser
1
J-B Short Format Series
1
Jossey-Bass short format series
1
Journal of Accounting and Economics
1
Journal of business strategy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of property management : JPM
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
MIT sloan management review
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Marketing models : quantitative applications
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
90
USB Cologne (EcoSocSci)
45
OLC EcoSci
23
RePEc
8
Other ZBW resources
5
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Innovation : brand it or lose it
Aaker, David A.
- In:
California management review
50
(
2007/08
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003579756
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2
Win the brand relevance battle and then build competitor barriers
Aaker, David A.
- In:
California management review
54
(
2011/12
)
2
,
pp. 43-57
Persistent link: https://www.econbiz.de/10009507851
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3
Marketing challenges in the next decade
Aaker, David A.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 315-316
Persistent link: https://www.econbiz.de/10009524443
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4
Comments on Ralph Day's JMR editorship : 1969 to 1972
Aaker, David A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 94-95
Persistent link: https://www.econbiz.de/10010349016
Saved in:
5
Branding : too often overlooked in disruptive innovation and social purpose arenas
Aaker, David A.
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 185-189
Persistent link: https://www.econbiz.de/10014326902
Saved in:
6
Developing business strategies
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000780716
Saved in:
7
Strategic market management
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10000655641
Saved in:
8
Developing business strategies
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10000044308
Saved in:
9
Strategic market management
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10000078360
Saved in:
10
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
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