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Segmenting the industrial mark...
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Harvard business review : HBR
8
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
8
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2
Journal of Conflict Resolution
2
Report / Marketing Science Institute
2
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Logistik-Management : internationale Konzepte, Instrumente, Anwendungen ; Zeitschrift der Kommission Logistik im Verband der Hochschullehrer für Betriebswirtschaft e.V
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Survival strategies for American industry
1
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ECONIS (ZBW)
32
USB Cologne (EcoSocSci)
19
OLC EcoSci
7
RePEc
4
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Organizational buying behavior
Bonoma, Thomas V.
(
ed.
);
Zaltman, Gerald
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10013541200
Saved in:
2
HBR's 10 must reads on sales : with bonus interview of Andris Zoltners
Bonoma, Thomas V.
-
2017
If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.--
Persistent link: https://www.econbiz.de/10011629881
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3
Evaluating market segmentation approaches
Bonoma, Thomas V.
;
Shapiro, Benson P.
- In:
Industrial marketing management : the international …
13
(
1984
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10001944235
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4
Segmenting the industrial market
Bonoma, Thomas V.
;
Shapiro, Benson P.
-
1983
Persistent link: https://www.econbiz.de/10004773962
Saved in:
5
Can marketing and manufacturing coexist?
Shapiro, Benson P.
- In:
Harvard business review : HBR
55
(
1977
)
5
,
pp. 104-114
Persistent link: https://www.econbiz.de/10002791636
Saved in:
6
Can marketing and manufacturing coexist?
Shapiro, Benson P.
- In:
Marketing management and strategy : a reader
,
(pp. 350-361)
.
1980
Persistent link: https://www.econbiz.de/10002791637
Saved in:
7
Can marketing and manufacturing coexist?
Shapiro, Benson P.
- In:
Survival strategies for American industry
,
(pp. 215-230)
.
1983
Persistent link: https://www.econbiz.de/10002791638
Saved in:
8
Improve distribution with your promotional mix
Shapiro, Benson P.
- In:
Harvard business review : HBR
55
(
1977
)
2
,
pp. 115-123
Persistent link: https://www.econbiz.de/10002791639
Saved in:
9
Manage the customer, not just the sales force
Shapiro, Benson P.
- In:
Harvard business review : HBR
52
(
1974
)
5
,
pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
Saved in:
10
Marketing for nonprofit organizations
Shapiro, Benson P.
- In:
Harvard business review : HBR
51
(
1973
)
5
,
pp. 123-132
Persistent link: https://www.econbiz.de/10002791645
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