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Marketing performance assessment
Bonoma, Thomas V.; Clark, Bruce H. - 1988
Persistent link: https://www.econbiz.de/10004173441
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La empresa : dirección y administración ; curso de dirección comercial y márketing
Ortega, Virgilio (contributor);  …
Persistent link: https://www.econbiz.de/10004175512
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Organizational buying behavior
Bonoma, Thomas V. (contributor) - 1978
Persistent link: https://www.econbiz.de/10004809001
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Überlebensbrevier für Chefs : ein Zielprogramm zur Führungseffektivität
Bonoma, Thomas V.; Slevin, Dennis P. - 1979
Persistent link: https://www.econbiz.de/10004774750
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The marketing edge : making strategies work
Bonoma, Thomas V. - 1985 - 1. print.
Persistent link: https://www.econbiz.de/10004776828
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A book filled with lessons from the best and brightest in the tricky business of product creation.
Bonoma, Thomas V. - In: Across the board 32 (1995) 7, pp. 59
Persistent link: https://www.econbiz.de/10006707773
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The Empty Middle - Why are so many otherwise smart marketers looking for customers where pickings are leanest?
Bonoma, Thomas V. - In: Across the board 30 (1993) 5, pp. 34-39
Persistent link: https://www.econbiz.de/10006711638
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Marketing management : text and cases
Bonoma, Thomas V. (ed.); Kosnik, Thomas J. (contributor) - 1990
Persistent link: https://www.econbiz.de/10013481752
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A paradigm for the study of coercive power
Tedeschi, James T.; Bonoma, Thomas V.; Brown, Robert C. - In: Journal of Conflict Resolution 15 (1971) 2, pp. 197-223
Persistent link: https://www.econbiz.de/10010801828
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Fun and Games
Schlenker, Barry R.; Bonoma, Thomas V. - In: Journal of Conflict Resolution 22 (1978) 1, pp. 7-38
The validity of gaming techniques has come under increasing attack in recent years The present article examines claims for and criticisms of the use of games in the study of conflict. Gaming proponents have cited four major functions of games: (a) an analogy, or model, of actual conflict...
Persistent link: https://www.econbiz.de/10010802185