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Strategic marketing for nonprofit organizations

Kotler, Philip; Andreasen, Alan R. - 1996 - 5th ed

Persistent link: https://www.econbiz.de/10000549498

Strategic marketing for nonprofit organizations

Andreasen, Alan R.; Kotler, Philip - 2007 - 7. ed.

Persistent link: https://www.econbiz.de/10003517711

Nonprofit marketing

Parsons, Elizabeth (contributor) - 2008

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Marketing management for nonprofit organizations

Sargeant, Adrian - 2005 - 2. ed.

Persistent link: https://www.econbiz.de/10002259731

Nonprofit marketing : marketing management for charitable and nongovernmental organizations

Wymer, Walter; Knowles, Patricia A.; Gomes, Roger - 2006

Persistent link: https://www.econbiz.de/10003106505

Nonprofit marketing : marketing management for charitable and nongovernmental organizations

Wymer, Walter - 2006 - Online-Ausg.

This textbook presents marketing concepts which are then supported with real-world examples. Key features include treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples