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The ESOMAR handbook of market...
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Subject
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Marktforschung
55
Kongress
48
Market research
34
Marketing
19
Welt
15
World
15
Marketing management
14
Marketingmanagement
14
Werbung
11
Aufsatzsammlung
9
USA
9
United States
9
Theorie
8
Theory
8
Advertising
7
Europa
7
Consumer behaviour
5
EU countries
5
EU-Staaten
5
Europe
5
Konsumentenverhalten
5
Marketingforschung
5
Absatz
4
Bank
4
Dienstleistung
4
Innovation
4
Internationales Marketing
4
Marktforschungsinstitut
4
Verbraucher
4
Verzeichnis
4
Agriculture
3
Automotive market
3
Finanzdienstleistung
3
Kfz-Markt
3
Landwirtschaft
3
Marketing theory
3
Marketingtheorie
3
Meinungsforschung
3
Spain
3
Spanien
3
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Online availability
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Undetermined
2
Type of publication
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Book / Working Paper
219
Article
34
Journal
22
Type of publication (narrower categories)
All
Konferenzschrift
118
Conference proceedings
41
Collection of articles of several authors
40
Sammelwerk
40
Graue Literatur
12
Non-commercial literature
12
Article in journal
2
Aufsatz in Zeitschrift
2
Konferenzschrift/Kongressbericht
2
Aufsatz im Buch
1
Bibliografie enthalten
1
Bibliography included
1
Book section
1
Dissertation u.a. Prüfungsschriften
1
Hochschulschrift
1
Market information
1
Marktinformation
1
Mehrsprachiges Wörterbuch
1
Monografische Reihe
1
Statistics
1
Statistik
1
Thesis
1
Wörterbuch
1
research-article
1
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Language
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English
152
Undetermined
123
French
12
German
7
Spanish
5
Italian
2
Dutch
1
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Author
All
McDonald, Colin
33
Schöneberg, Ulrike
12
MacDonald, Colin
7
Kennedy, Rachel
4
Chisnall, Peter M.
3
Ephron, Erwin
3
Fellows-Rödl, Deborah
3
Collins, Reg
2
King, Stephen
2
Larguinat, Laurent
2
Taylor, Jennifer
2
Baker, Ken
1
Bermingham, John
1
Blyth, Bill
1
Boon, Arie den
1
Broadbent, Simon
1
Chisnall, Peter
1
Consterdine, Guy
1
Curry, David J.
1
Downham, John
1
El Ouarzazi, Yassine
1
Eunen, E. A. van
1
Fellows, Deborah
1
Franzen, Giep
1
Garrido Alart, Ginés
1
Goodyear, John
1
Haddad, Nassim
1
Heath, Robert
1
Hollis, Nigel
1
Karmasin, Helene
1
Marder, Eric
1
Ouarzazi, Yassine el
1
Plessis, Erik du
1
Rees, Jan van
1
Schröder, Konrad
1
Scriven, John
1
Sharp, Byron
1
Smith, Alan
1
Taylor, Charles Raymond
1
Vangelder, Phyllis
1
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Institution
All
European Society for Opinion and Marketing Research
235
World Association for Public Opinion Research
9
Marketing Research Congress <45, 1992, Madrid>
7
Marketing Research Congress <44, 1991, Luxembourg>
5
Marketing Research Congress <43, 1990, Monte Carlo>
4
European Pharmaceutical Marketing Research Association
3
Seminar on market modelling
3
Automotive Conference on Marketing Challenges for the 1990s: Opportunities, Risks, Responsibilities <1990, Paris>
2
Marketing Research Congress
2
Marketing Research Congress <47, 1994, Davos>
2
Marketing Research Congress <48, 1995, Den Haag>
2
Marketing Research Congress <50, 1997, Edinburgh>
2
Seminar on Banking and Insurance <1992, London>
2
Seminar on Do New Technologies Help or Hinder Marketing Decisions? <1992, Rotterdam>
2
Seminar on Fine Fragrances and Fragrances in Consumer Products <1991, London>
2
Seminar on How Advertising Works and How Promotions Work <1991, Amsterdam>
2
Seminar on Is Marketing Keeping Up with the Consumer? <1989, Wien>
2
Seminar on New Product Development <1979, Dubrovnik>
2
Seminar on Publishing for an Optimal Product: Meeting the Needs of Readers and Advertisers in Today's Market <1991, Paris>
2
Seminar on Strategies for Service Management, Marketing in Today's Competitive Service Environment <1987, Paris>
2
Seminar on Travel and Tourism <1977, Stresa>
2
Seminar on the Business of Advertising <1978, Barcelona>
2
Advertising Research Foundation
1
American Marketing Association
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Challenges and Opportunities for Research in the Middle East <1994, Dubai>
1
Conference on Innovation in Marketing, Advertising, and Research; Learning from Each Other on a Global Scale <1988, New York, NY>
1
Conference on International Marketing Research <1991, Ljubljana>
1
Conference on International Marketing Research: New Tasks, New Methods, New Scenarios <1991, Ljubljana>
1
Conference on Marketing and Research under a New World Order <1992, Tokio>
1
Conference on Marketing and Research under a New World Order <1992, Tōkyō>
1
Conference on Pharmaceutical Environment <1994, Lisboa>
1
Conference on Research in Marketing: the Opportunity Factors to Business Success in the Post-War Middle East <1992, Dubai, Stadt>
1
Conference on Research in Marketing; the Opportunity Factors to Business Success in the Post War Middle East <1992, Dubai>
1
Conference on Triad 2000: Marketing and Research towards the Millennium <1995, New York, NY>
1
Conference on: America, Japan and EC '92; the Prospects for Marketing, Advertising and Research <1990, Venezia>
1
Conferencia Latinoamericana <4, 1997, Rio de Janeiro>
1
East and Central European Conference on Towards a Market Economy: Beyond the Point of no Return <2, 1995, Warsawa>
1
East and South East Asian Conference Marketing in Asia: The Contribution of Research <1, 1996, Hong Kong>
1
Esomar
1
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Published in...
All
ESOMAR publication series
12
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
9
Esomar congress
8
Journal of the Market Research Society : JMRS
8
Journal of advertising research
5
International journal of market research : JMRS ; the journal of the Market Research Society
3
Europäische Hochschulschriften / 5
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
ESOMAR Congress
1
ESOMAR Seminar
1
ESOMAR monograph
1
European Journal of Marketing
1
International Chamber of Commerce, Publication, [Drucksache]
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Kleine und mittlere Unternehmen in einer globalisierten Welt : Festschrift für Prof. Dr. Wolfgang König anlässlich seines 65. Geburtstages
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
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Source
All
USB Cologne (EcoSocSci)
134
ECONIS (ZBW)
112
OLC EcoSci
28
Other ZBW resources
1
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275
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1
Small enterprise development in mini island economies : the case of Tobago
McDonald, Colin
;
MacDonald, Colin
-
1999
Persistent link: https://www.econbiz.de/10001364384
Saved in:
2
Interplay between market size, technological level and innovation within small and medium enterprises in a small island economy
MacDonald, Colin
- In:
Kleine und mittlere Unternehmen in einer globalisierten …
,
(pp. 99-119)
.
2003
Persistent link: https://www.econbiz.de/10001793964
Saved in:
3
Sampling the universe : the growth, development and influence of market research in Britain since 1945
MacDonald, Colin
;
King, Stephen
-
1996
Persistent link: https://www.econbiz.de/10000643272
Saved in:
4
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
5
Reflections on the International Journal of Advertising on the journal's history and first 40 years
Taylor, Charles Raymond
;
West, Douglas C.
;
McDonald, Colin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 13-17
Persistent link: https://www.econbiz.de/10014233897
Saved in:
6
Advertising reach and frequency : maximizing advertising results through effective frequency
MacDonald, Colin
-
1996
-
2. ed.
Persistent link: https://www.econbiz.de/10004309414
Saved in:
7
How advertising works : a review of current thinking
MacDonald, Colin
-
1992
Persistent link: https://www.econbiz.de/10004147437
Saved in:
8
Small enterprise development in mini island economies : the case of Tobago
MacDonald, Colin
-
1999
Persistent link: https://www.econbiz.de/10004560923
Saved in:
9
What is the short-term effect of advertising?
McDonald, Colin
- In:
Esomar congress
(
1970
),
pp. 463-485
Persistent link: https://www.econbiz.de/10003622313
Saved in:
10
Using linguistic coding to explore the way advertisements in press and TV communicate
Consterdine, Guy
;
MacDonald, Colin
- In:
Esomar congress
(
1976
),
pp. 789-806
Persistent link: https://www.econbiz.de/10003537337
Saved in:
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