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An analysis of rise and fall of SCM-ICT integration by the FMCG sector in Pakistan
Shaikh, Roshan; Shamim, Muhammad Fahim; Riaz, Sanam - In: International business and economics research journal 8 (2009) 9, pp. 31-40
Persistent link: https://www.econbiz.de/10003893479
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Winning in the Indian market : understanding the transformation of consumer India
Bijapurkar, Rama - 2008
Persistent link: https://www.econbiz.de/10003420364
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Die Wirkung von Imply-Benefit-Attributen im Bereich häufig gekaufter Konsumgüter
Großmann, Tina - 2008
Persistent link: https://www.econbiz.de/10003672764
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Evaluation and feedback effects of limited editions in FMCG categories
Esch, Franz-Rudolf; Winter, Kai - In: Cutting edge international research, (pp. 21-36). 2010
Persistent link: https://www.econbiz.de/10003985033
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How the temporal framing of energy savings influences consumer product evaluations and choice
Tangari, Andrea Heintz; Smith, Ronn J. - In: Psychology & marketing 29 (2012) 4, pp. 198-208
Persistent link: https://www.econbiz.de/10009534094
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The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien; Deleersnyder, Barbara; Steenkamp, … - In: Journal of marketing 76 (2012) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
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Investigating cross-category brand loyal purchase behavior in FMCG
Boztuğ, Yasemin; Hildebrandt, Lutz; Silberhorn, Nadja - In: Quantitative marketing and marketing management : …, (pp. 287-302). 2012
Persistent link: https://www.econbiz.de/10009621755
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A case study on pitfalls in branding of Boroline
Padma, R.; Sharma, Pawan Kumar - In: Cases on branding strategies and product development : …, (pp. 239-253). 2015
Persistent link: https://www.econbiz.de/10010504638
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Basic consumer goods
Guy, Ken (contributor) - 1984
Persistent link: https://www.econbiz.de/10003078609
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A disequilibrium model of consumers goods markets, model WA-1
Welfe, Aleksander - 1985
Persistent link: https://www.econbiz.de/10002978551