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Business synergy and profitabi...
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Marktforschung
23
Theorie
23
Theory
23
Marketing
20
Consumer behaviour
18
Innovation
18
Konsumentenverhalten
17
International marketing
16
Marketing management
16
Marketingmanagement
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Vereinigte Staaten
16
Internationales Marketing
14
Innovation diffusion
10
Innovationsdiffusion
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Undetermined
182
English
162
German
3
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2
Author
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Mahajan, Vijay
200
Wind, Yoram
137
Muller, Eitan
26
Wind, Jerry
22
Green, Paul E.
21
Prasad, Ashutosh
14
Venkatesh, R.
12
Douglas, Susan P.
11
Kashmiri, Saim
11
Sheth, Jagdish N.
10
Peterson, Robert A.
8
Rao, Vithala R.
8
Sharma, Subhash
7
Wind, Yoram Jerry
7
DeSarbo, Wayne S.
6
Gunther, Robert E.
6
Jain, Arun K.
6
Sharp, Byron
6
Bass, Frank M.
5
Chitturi, Ravindra
5
Krieger, Abba M.
5
Nath, Pravin
5
Raghunathan, Rajagopal
5
Balasubramanian, Sridhar
4
Bettis, Richard A.
4
Bronnenberg, Bart
4
Bronnenberg, Bart J.
4
Claycamp, Henry J.
4
Krishnan, V.
4
Thomas, Robert J.
4
Bhattacharya, Shantanu
3
Brower, Jacob
3
Douglas, Susan
3
Fershtman, Chaim
3
Givon, Moshe
3
Haruvy, Ernan
3
Kerin, Roger A.
3
Kleindorfer, Paul R.
3
Navin, T.
3
Nicosia, Francesco M.
3
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Marketing Science Institute
2
American Marketing Association
1
Conference on Advances in Innovation Diffusion Models <1983, Harvard>
1
International Food Policy Research Institute (IFPRI)
1
Russell Sage Foundation
1
Wharton School <Philadelphia, Pa.>
1
Published in...
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Journal of marketing
23
Technological forecasting & social change : an international journal
14
Journal of marketing research : JMR
13
Management Science
13
Marketing Science
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Legends in marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
8
Journal of the Academy of Marketing Science
6
Marketing research : a magazine of management and applications
6
Journal of business research : JBR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Report / Marketing Science Institute
5
The journal of business : B
5
Journal of Business Research
4
European Journal of Marketing
3
International series in quantitative marketing
3
Journal of Consumer Research
3
Socio-Economic Planning Sciences
3
The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
Behavioral models for market analysis : foundations for marketing action
2
California management review
2
Economic and political weekly : a Sameeksha Trust publ
2
European journal of marketing : EJM
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovation diffusion models of new product acceptance
2
Interfaces : the INFORMS journal on the practice of operations research
2
International journal of electronic commerce : IJEC
2
Journal of Business Ethics
2
Journal of business ethics : JOBE
2
Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
2
Marketing management and strategy : a reader
2
New-product forecasting : models and applications
2
Operations research, Management science : OR MS ; the international literature digest
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Review of Marketing Science
2
Review of marketing research
2
Review of marketing science
2
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Source
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ECONIS (ZBW)
190
OLC EcoSci
73
RePEc
50
USB Cologne (EcoSocSci)
27
Other ZBW resources
7
BASE
2
Showing
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1
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
-
2011
Persistent link: https://www.econbiz.de/10009270370
Saved in:
2
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
Saved in:
3
Innovation diffusion models of new product acceptance : a reexamination
Mahajan, Vijay
- In:
Innovation diffusion models of new product acceptance
,
(pp. 3-25)
.
1986
Persistent link: https://www.econbiz.de/10001308546
Saved in:
4
Business synergy does not always pay off
Mahajan, Vijay
- In:
Long range planning : LRP ; international journal of …
21
(
1988
)
1
,
pp. 59-65
Persistent link: https://www.econbiz.de/10001050645
Saved in:
5
Assessing the impact of patent infringement on new product sales
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
28
(
1985
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10001016872
Saved in:
6
New-product forecasting : models and applications
Wind, Yoram
(
ed.
);
Mahajan, Vijay
(
contributor
); …
-
1981
Persistent link: https://www.econbiz.de/10013502063
Saved in:
7
Product policy : concepts, methods, and strategy
Wind, Yoram
;
Wind, Yoram J.
-
1982
Persistent link: https://www.econbiz.de/10000091519
Saved in:
8
Rethinking marketing : Peter Drucker's challenge
Wind, Yoram
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10003830098
Saved in:
9
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
10
Blurring the lines : is there a need to rethink industrial marketing?
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003611770
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