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Business synergy and profitabi...
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Marktforschung
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Mahajan, Vijay
200
Wind, Yoram
137
Muller, Eitan
26
Wind, Jerry
22
Green, Paul E.
21
Prasad, Ashutosh
14
Venkatesh, R.
12
Douglas, Susan P.
11
Kashmiri, Saim
11
Sheth, Jagdish N.
10
Peterson, Robert A.
8
Rao, Vithala R.
8
Sharma, Subhash
7
Wind, Yoram Jerry
7
DeSarbo, Wayne S.
6
Gunther, Robert E.
6
Jain, Arun K.
6
Sharp, Byron
6
Bass, Frank M.
5
Chitturi, Ravindra
5
Krieger, Abba M.
5
Nath, Pravin
5
Raghunathan, Rajagopal
5
Balasubramanian, Sridhar
4
Bettis, Richard A.
4
Bronnenberg, Bart
4
Bronnenberg, Bart J.
4
Claycamp, Henry J.
4
Krishnan, V.
4
Thomas, Robert J.
4
Bhattacharya, Shantanu
3
Brower, Jacob
3
Douglas, Susan
3
Fershtman, Chaim
3
Givon, Moshe
3
Haruvy, Ernan
3
Kerin, Roger A.
3
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3
Navin, T.
3
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1
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1
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1
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Journal of marketing
23
Technological forecasting & social change : an international journal
14
Journal of marketing research : JMR
13
Management Science
13
Marketing Science
13
Management science : journal of the Institute for Operations Research and the Management Sciences
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Legends in marketing
11
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8
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6
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5
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5
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5
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4
European Journal of Marketing
3
International series in quantitative marketing
3
Journal of Consumer Research
3
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3
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3
Behavioral models for market analysis : foundations for marketing action
2
California management review
2
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European journal of marketing : EJM
2
Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
2
Innovation diffusion models of new product acceptance
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Interfaces : the INFORMS journal on the practice of operations research
2
International journal of electronic commerce : IJEC
2
Journal of Business Ethics
2
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2
Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
2
Marketing management and strategy : a reader
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New-product forecasting : models and applications
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Operations research, Management science : OR MS ; the international literature digest
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Review of Marketing Science
2
Review of marketing research
2
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ECONIS (ZBW)
190
OLC EcoSci
73
RePEc
50
USB Cologne (EcoSocSci)
27
Other ZBW resources
7
BASE
2
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21
Competing in a flat world : building enterprises for a borderless world
Fung, Victor K.
;
Fung, William K.
;
Wind, Yoram
-
2007
-
2. print.
Persistent link: https://www.econbiz.de/10003457719
Saved in:
22
Putting the organization on wheels: workplace design at SEI
West, Alfred P.
;
Wind, Yoram
- In:
California management review
49
(
2006/07
)
2
,
pp. 138-153
Persistent link: https://www.econbiz.de/10003428786
Saved in:
23
Challenging the mental models of marketing
Wind, Yoram
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 91-104)
.
2006
Persistent link: https://www.econbiz.de/10003430111
Saved in:
24
The myth of globalization
Douglas, Susan P.
;
Wind, Yoram
-
2007
Persistent link: https://www.econbiz.de/10003555031
Saved in:
25
Strategic marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
Saved in:
26
Symbiotic innovation : getting the most out of collaboration
Thomas, Robert J.
;
Wind, Yoram
- In:
Evolution of innovation management : trends in an …
,
(pp. 1-31)
.
2013
Persistent link: https://www.econbiz.de/10009705707
Saved in:
27
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
28
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
29
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
30
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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