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Market segmentation
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337119
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Marketing strategy
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337120
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Consumer behavior
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337122
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Organizational buying behavior
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337123
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Research implications of the "beyond advertising" paradigm : a model and roadmap for creating value through all media and non-media touchpoints
Wind, Yoram; Findiesen Hays, Catharine - In: Journal of advertising research 56 (2016) 2, pp. 142-158
Persistent link: https://www.econbiz.de/10011518042
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The network challenge : strategy, profit, and risk in an interlinked world
Kleindorfer, Paul R.; Wind, Yoram; Gunther, Robert E. - 2009 - 1. ed., 1. print.
Persistent link: https://www.econbiz.de/10003803413
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Guidelines for developing international marketing strategies
Wind, Yoram; Douglas, Susan P.; Perlmutter, Howard V. - 2008
Persistent link: https://www.econbiz.de/10003655509
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The myth of globalization
Douglas, Susan P. - In: The Columbia journal of world business : publ. … 22 (1987) 4, pp. 19-29
Persistent link: https://www.econbiz.de/10001054686
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Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]
Wind, Yoram (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10001420075
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Empirical generalizations : new laws for digital marketing ; how advertising research must change
Wind, Yoram; Sharp, Byron; Nelson-Field, Karen - In: Journal of advertising research 53 (2013) 2, pp. 175-180
Persistent link: https://www.econbiz.de/10009778469