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Marketing strategy and plans
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Marketing
34
Business ethics
27
Unternehmensethik
27
USA
20
Corporate Social Responsibility
19
Corporate social responsibility
19
Marketing management
17
Marketingmanagement
17
Marktforschung
16
Management
14
United States
14
Theorie
13
Theory
13
Wirtschaftsethik
12
Business start-up
10
Corporate finance
10
Human Resource Management
10
Personalmanagement
10
Stakeholder
10
Unternehmensfinanzierung
10
Unternehmensgründung
10
Marketing theory
9
Vereinigte Staaten
9
Decision theory
8
Economic ethics
8
Entscheidungstheorie
8
Marketingtheorie
8
Ethics
7
Ethik
7
Betriebswirtschaftslehre
6
Consumer behaviour
6
Konsumentenverhalten
6
Market research
6
Absatz
5
Beziehungsmarketing
5
Lieferkette
5
Relationship marketing
5
Selling
5
Strategisches Management
5
Supply chain
5
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35
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1
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Book / Working Paper
87
Article
76
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35
Aufsatz in Zeitschrift
35
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23
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22
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9
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9
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7
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7
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5
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4
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2
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1
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Language
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English
122
Undetermined
40
German
1
Author
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Ferrell, Odies C.
101
Ferrell, Linda
56
Ferrell, O. C.
35
Luck, David J.
18
Pride, William M.
17
Hirt, Geoffrey A.
16
Hult, G. Tomas M.
14
Luck, David Johnston
12
Crittenden, William F.
5
Ferrell, Linda K.
5
Hartline, Michael D.
5
Maignan, Isabelle
5
Sawayda, Jennifer
5
Taylor, Donald Arthur
5
Fraedrich, John
4
Gonzalez-Padron, Tracy L.
4
Hair, Joseph F.
4
McAlister, Debbie Thorne
4
Wales, Hugh Gregory
4
Crittenden, Victoria L.
3
Crittenden, Victoria Lynn
3
Jenkins, Quentin
3
Mena, Jeannette A.
3
Robinson, Patrick J.
3
Skinner, Steven J.
3
Dibb, Sally
2
Dubinsky, Alan J.
2
Harrison, Dana E.
2
Hopkins, Karen
2
Johnston, Mark W.
2
Keig, Dawn L.
2
Lucas, George H.
2
Lukas, Bryan A.
2
Marshall, Greg W.
2
Merkle, Adam C.
2
Pinney, Christopher C.
2
Rogers, Mary Margaret
2
Rubin, Ronald Stuart
2
Simkin, Lyndon
2
Tamilia, Robert D.
2
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American Marketing Association
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Academy of Marketing Science
1
Illinois Retail Jewelers Association
1
Marketing Science Institute
1
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Journal of Business Research
11
AMS review : official publication of the Academy of Marketing Science
10
Journal of the Academy of Marketing Science
7
Journal of business ethics : JOBE
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of marketing education : JME
4
Journal of marketing theory and practice : JMTP
4
Business studies
3
Journal of business research : JBR
3
Journal of strategic marketing
3
Atlanta economic review : a publ. for managers & educators
2
Betriebswirtschaftliche Probleme
2
Legends in marketing
2
Business horizons
1
Business perspectives : quarterly journal of the Business Research Bureau
1
Business series
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Essential managers
1
European management journal
1
Growth and change : a journal of urban and regional policy
1
Handbook of research on marketing and corporate social responsibility
1
Handbook on ethics and marketing
1
Harvard business review : HBR
1
Issn Ser.
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Macromarketing - a global focus ; Vol. 2
1
Marketing and transportation paper
1
Prentice-Hall International editions
1
Prentice-Hall foundations of marketing series
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Review of regional economics and business
1
Springer eBook Collection
1
SpringerBriefs in Business
1
SpringerBriefs in business
1
Strategic sales and strategic marketing
1
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Source
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ECONIS (ZBW)
108
USB Cologne (EcoSocSci)
36
RePEc
11
OLC EcoSci
8
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1
Public policy issues in marketing
Ferrell, O. C.
(
contributor
);
LaGarce, Raymond
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000326698
Saved in:
2
Marketing's identity crisis : it's complicated
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
Saved in:
3
Broadening marketing's contribution to data privacy
Ferrell, Odies C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 160-163
Persistent link: https://www.econbiz.de/10011658075
Saved in:
4
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
5
Service quality implementation : the effects of organizational socialization and managerial actions on customer-contact employee behaviors
Hartline, Michael D.
;
Ferrell, Odies C.
-
1993
Persistent link: https://www.econbiz.de/10000877706
Saved in:
6
Ethical business
Ferrell, Linda
;
Ferrell, Odies C.
-
2009
Persistent link: https://www.econbiz.de/10003819396
Saved in:
7
An enterprise-wide strategic stakeholder approach to sales ethics
Ferrell, Linda
;
Ferrell, Odies C.
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10003887645
Saved in:
8
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
9
From market orientation to stakeholder orientation
Ferrell, Odies C.
;
Gonzalez-Padron, Tracy L.
;
Hult, G. …
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 93-96
Persistent link: https://www.econbiz.de/10003979331
Saved in:
10
Business : a changing world
Ferrell, Odies C.
;
Hirt, Geoffrey A.
;
Ferrell, Linda
-
2011
-
8. ed., international student ed.
Persistent link: https://www.econbiz.de/10008737042
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