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The theory of niche and spending on mass media : the case of the "video revolution"
Dimmick, John W. - In: The journal of media economics 10 (1997) 3, pp. 33-43
Persistent link: https://www.econbiz.de/10001222021
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The fitful career of advocacy advertising : polit. protection, client cultivation, and corporate morale
Marchand, Roland - In: California management review 29 (1987) 2, pp. 128-156
Persistent link: https://www.econbiz.de/10001025478
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Advertising, random sales response, and brand competition : some theoretical and econometric implications
Nguyen, Dung - In: The journal of business : B 60 (1987) 2, pp. 259-279
Persistent link: https://www.econbiz.de/10001025722
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Do concentrated markets spend more on advertising? : evidence on nondurable consumer goods industries
Hovland, Roxanne W. - In: Journal of macromarketing : examining the interactions … 5 (1985) 2, pp. 17-31
Persistent link: https://www.econbiz.de/10001029042
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Practicing advertising researchers and their views of academic researchers
Kelly, J. S. - In: Journal of business research : JBR 15 (1987) 3, pp. 257-268
Persistent link: https://www.econbiz.de/10001029642
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Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1994
Persistent link: https://www.econbiz.de/10000887134
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A simultaneous model of cigarette advertising : effects on demand and industry response to public policy
Seldon, Barry J. - In: The review of economics and statistics 71 (1989) 4, pp. 673-677
Persistent link: https://www.econbiz.de/10001079480
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Did the Federal Trade Commission's advertising substantiation program promote more credible advertising?
Sauer, Raymond D. - In: The American economic review 80 (1990) 1, pp. 191-203
Persistent link: https://www.econbiz.de/10001084656
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Advertising: from fundamentals to strategies
Rothschild, Michael - 1987
Persistent link: https://www.econbiz.de/10000729154
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Advertising intensity and concentration change in manufacturing industries
Tokle, Robert John - 1986
Persistent link: https://www.econbiz.de/10000729850