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Entrepreneurial marketing and a firm's size : a case study in retail business
Hurmerinta-Peltomäki, Leila - In: The Entrepreneurship-Innovation-Marketing Interface : …, (pp. 427-444). 2005
Persistent link: https://www.econbiz.de/10002685049
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - 2007
Persistent link: https://www.econbiz.de/10003350841
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Market orientation and performance at the "base of the pyramid" : the case of Zimbabwean retailers ; Report No. 06-104
Burgess, Steven Michael; Nyajeka, Pfavai - In: MSI reports : working paper series (2006) 1, pp. 89-115
Persistent link: https://www.econbiz.de/10003340379
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An assessment of Wal-Mart's global expansion strategy in the light of its domestic strategy
Brennan, David P.; Lundsten, Lorman L. - In: European retail research 23 (2009) 1, pp. 125-151
Persistent link: https://www.econbiz.de/10003832211
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Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
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Market, learning and service orientations : an integrated framework for understanding retailer performance
Ye, Lilly; Robertson, Tip - In: The journal of retail marketing management research : JRMMR 2 (2009/10) 1, pp. 44-55
Persistent link: https://www.econbiz.de/10003838091
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Einsatzmöglichkeiten der Werbepolitik zum Aufbau von Wechselbarrieren im Einzelhandel
Möhlenbruch, Dirk; Dölling, Steffen; Elste, Ina - In: Distribution und Handel in Theorie und Praxis : …, (pp. 323-350). 2009
Persistent link: https://www.econbiz.de/10003839531
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Social media: a new frontier for retailers?
Constantinides, Efthymios; Romero, Carlota Lorenzo; … - In: European retail research 22 (2008), pp. 1-28
Persistent link: https://www.econbiz.de/10003818161
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Effects of consumer online purchase costs on online and traditional retailers
Yan, Ruiliang; Wang, John - In: International journal of business and systems research 3 (2009) 3, pp. 351-371
Persistent link: https://www.econbiz.de/10003897731
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Consumer behavior : global shifts and local effects
Rajagopal - 2010
Persistent link: https://www.econbiz.de/10003872780