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Branding dilemma and global expansion : the case of Caliber Technologies

Gumparthi, Vivek Pani; Deb, Madhurima - In: South Asian journal of management : SAJM 26 (2019) 3, pp. 162-183

Persistent link: https://www.econbiz.de/10012131734

Branding cultural products in international markets : a study of Hollywood movies in China

Gao, Weihe; Ji, Li; Liu, Yong; Sun, Qi - In: Journal of marketing 84 (2020) 3, pp. 86-105

Persistent link: https://www.econbiz.de/10012214920

Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites

Barbro, Patrick A.; Mudambi, Susan M.; Schuff, David - In: Journal of international consumer marketing 32 (2020) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10012200795

Entrepreneurial marketing of international new ventures : a decision-making perspective and propositions

Yang, Man - In: International journal of export marketing 2 (2018) 3, pp. 231-248

Persistent link: https://www.econbiz.de/10012041631

The role of indirect customer management in export relationship marketing : conceptualization and propositional development

Oh, Han-Mo - In: Journal of international trade & commerce 12 (2016) 4, pp. 163-176

Persistent link: https://www.econbiz.de/10011796288

Market value creation through international expansions : evidence from Fortune Global 500 firms

Oh, Han-Mo - In: Journal of international trade & commerce 12 (2016) 6, pp. 157-167

Persistent link: https://www.econbiz.de/10011796897

Language in globalised interactive business : apaptation vs. standardisation

Ahlfors, Ulla-Riitta; Fang, Meiqi - In: International journal of electronic business 13 (2016/2017) 2/3, pp. 143-162

Persistent link: https://www.econbiz.de/10011776987

Country of origin from a management perspective of emerging market companies

Witek-Hajduk, Marzanna K.; Grudecka, Anna - In: International journal of management and economics 55 (2019) 3, pp. 212-229

Objective: The purpose of this paper is to identify the understanding and strategic importance of the country of origin (COO) and its dimensions from the perspective of the emerging market firms. Methods: A qualitative approach was applied using in-depth interviews with 11 informants from owners...

Persistent link: https://www.econbiz.de/10012171675

Elicitation of salient brand emotions in Western and East Asian markets : the role of elicitation context

Jakubanecs, Alexander; Supphellen, Magne; Fedorikhin, … - In: International journal of market research 61 (2019) 5, pp. 518-533

Persistent link: https://www.econbiz.de/10012172411

Customer engagement in international markets

Steinhoff, Lena; Liu, Juanyi; Li, Xiaoling; Palmatier, … - In: Journal of international marketing 31 (2023) 1, pp. 1-31

Persistent link: https://www.econbiz.de/10014233447