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The effects of banning advertising in junk food markets

Dubois, Pierre; Griffith, Rachel; O'Connell, Martin - 2016

Persistent link: https://www.econbiz.de/10012216650

An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand

Chenavaz, Régis; Escobar, Octavio; Rousset, Xavier - In: Applied economics 51 (2019) 52, pp. 5683-5693

Persistent link: https://www.econbiz.de/10012197268

Scheduling TV advertisements via genetic algorithm

Czerniachowska, Kateryna - In: European journal of industrial engineering : EJIE 13 (2019) 1, pp. 81-116

Persistent link: https://www.econbiz.de/10012049437

Differentiating diamonds : transforming knowledge and the accumulation of De Beers

Cochrane, David Troy - 2017

thriftiness to the detriment of the luxury object. In this article, I bring together Liz McFall’s assertion that advertising needs … to be studied as a “specific commercial device” with Jonathan Nitzan and Shimshon Bichler’s capitalas-power theory of …' early advertising campaigns as well as the market research by N.W. Ayer that preceded them. My analysis focuses on an …

Persistent link: https://www.econbiz.de/10011753570

Simulating media platform mergers

Ivaldi, Marc; Zhang, Jiekai - 2021

Persistent link: https://www.econbiz.de/10012542201

Entry of platforms into complementary hardware access product markets

Sharma, Siddhartha; Mehra, Amit - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 325-343

Persistent link: https://www.econbiz.de/10012504964

Consumer information processing and decision-making : origins, findings, applications, and future directions

Schmitt, Bernd - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 2-6

Persistent link: https://www.econbiz.de/10014634412

Interoperability between ad-financed platforms with endogenous multi-homing

Bourreau, Marc; Raizonville, Adrien; Thébaudin, Guillaume - 2023

Platform interoperability is considered a powerful tool to promote competition in digital markets when network effects are at play. We study the effect of interoperability on competition between two ad-financed platforms, allowing for endogenous multi-homing of consumers. When the platforms are...

Persistent link: https://www.econbiz.de/10014247369

Chapter 6. Social Construction of Preferences : Advertising

Benhabib, Jess; Bisin, Alberto - In: Handbook of social economics : volume 1, (pp. 201-220). 2011

through advertising in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …

Persistent link: https://www.econbiz.de/10014025697

Fruchter, Gila E.; Prasad, Ashutosh; Van Den Bulte, … - In: Management science : journal of the Institute for … 68 (2022) 6, pp. 4725-4741

Persistent link: https://www.econbiz.de/10013369116