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Does Advertising grow markets? : more evidence from the United Kingdom
Broadbent, Tim - In: International journal of advertising : the quarterly … 27 (2008) 5, pp. 745-770
Persistent link: https://www.econbiz.de/10003792508
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In-game advertising
Nufer, Gerd; Geiger, Christina - 2009
zunehmend ergreifen, um Aufmerksamkeit bei den Konsumenten zu erregen. Der folgende Beitrag beschäftigt sich mit dem Markt der … Video- und Computerspiele, zeigt die verschiedenen Formen des In-Game Advertising auf und verdeutlicht dessen Wirkung an …
Persistent link: https://www.econbiz.de/10009521420
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Japan's demographic revolution? : a study of advertising practitioners? ; views on stereotypes
Kohlbacher, Florian; Prieler, Michael; Hagiwara, Shigeru - In: Asia Pacific business review 20 (2014) 2, pp. 249-268
Persistent link: https://www.econbiz.de/10010341295
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Colours in advertising and affective responses : the moderating role of gender and optimum stimulation level
Balamoorthy, S.; Pandey, Mrinalini - In: International journal of applied management science 11 (2019) 3, pp. 255-276
Persistent link: https://www.econbiz.de/10012110840
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The effects of schema congruity on consumer response to celebrity advertising
Harmon-Kizer, Tracy R. - In: Journal of marketing communications 23 (2017) 2, pp. 162-175
Persistent link: https://www.econbiz.de/10011706477
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Consumer buying behavior towards selected bath soap in Kathmandu Valley
Tamang, Rashmita - In: Nepalese journal of finance : a publication of Uniglobe … 9 (2022) 4, pp. 104-113
Persistent link: https://www.econbiz.de/10014495112
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Mobile advertising : a research agenda
Rodriguez Perlado, Virginia; Barwise, Patrick - In: Advertising, promotion, and new media, (pp. 261-277). 2015
Persistent link: https://www.econbiz.de/10011708686
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Information contents in Japanese OTC drug advertising from Elaboration Likelihood Model perspective : content analysis of TV commercials and OTC drug websites
Morimoto, Mariko - In: Journal of promotion management : JPM 23 (2017) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011799283
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Positive uncertainty : the benefit of the doubt in advertising
Ketelaar, Paul Edwin; Riet, Jonathan van 't; … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 256-269
Persistent link: https://www.econbiz.de/10011859316