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Targeted advertising on competing platforms
Gong, Qiang; Pan, Siqi; Yang, Huanxing - In: The B.E. journal of theoretical economics 19 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011974951
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa; Freeman, Jason; Brubaker, Pamela - In: Journal of promotion management : JPM 24 (2018) 6, pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
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Marketing to tourists from unfriendly countries : should we even try?
Stepchenkova, Svetlana; Su, Lijuan; Shichkova, Elena - In: Journal of travel research : a quarterly publication of … 58 (2019) 2, pp. 266-282
Persistent link: https://www.econbiz.de/10011982330
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Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea; Schwaiger, Manfred; Taylor, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
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Influence of advertisement on customers based on AIDA model
Ullal, Mithun S.; Hawaldar, Iqbal Thonse - In: Problems and perspectives in management : PPM ; … 16 (2018) 4, pp. 285-298
Persistent link: https://www.econbiz.de/10011998468
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Was television responsible for a new generation of smokers?
Thomas, Michael - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
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Appealing to men and women using sexual appeals in advertising : in the battle of the sexes, is a truce possible?
Black, Iain R.; Morton, Peta - In: Journal of marketing communications 23 (2017) 4, pp. 331-350
Persistent link: https://www.econbiz.de/10011743958
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Direct-to-consumer advertising and the role of hope
Delbaere, Majorie; Willis, Erin - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 1/2, pp. 26-38
Persistent link: https://www.econbiz.de/10011618114
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Gender stereotypes in advertising : a review of current research
Grau, Stacy Landreth; Zotos, Yorgos C. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 761-770
Persistent link: https://www.econbiz.de/10011618355