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Image effects : how brand images change consumers' product ratings
Fichter, Christian (contributor) - 2008
Persistent link: https://www.econbiz.de/10003788546
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Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications ; with …, (pp. 47-66). 2003
Persistent link: https://www.econbiz.de/10001997462
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Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel; Bagozzi, Richard P.; Birk, Matthias M. - 2005
Persistent link: https://www.econbiz.de/10003278373
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Einstellungs- und verhaltensorientierte Perspektive der Kundenbindung : ein Ansatz zur Operationalisierung
Jäggi, Natalie (contributor); Pescio, Anelia (contributor) - 2008
Persistent link: https://www.econbiz.de/10003791536
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A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
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Scale-dependent automatic shifts in brand evaluation standards
Dimofte, Claudiu V.; Johansson, Johny K. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
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Nonlinear effects in brand choice models : comparing heterogeneous latent class to homogeneous nonlinear models
Schindler, Marion; Baumgartner, Bernhard; Hruschka, Harald - In: Schmalenbach business review : sbr 59 (2007) 2, pp. 118-137
Persistent link: https://www.econbiz.de/10003486298
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Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
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Consumers' activities for brand selection : in the case of jewelry accesory purchasing
Takeyasu, Kazuhiro; Ishio, Chie - In: Journal of economics, business and law 12 (2009), pp. 1-24
Persistent link: https://www.econbiz.de/10003974180
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Neural net extensions of stochastic brand choice models
Hruschka, Harald - In: Marketing : journal of research and management 6 (2010) 1, pp. 51-58
Persistent link: https://www.econbiz.de/10003976422