//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Global microeconomic perspecti...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
78
Konsumentenverhalten
77
Marketing theory
53
Marketingtheorie
50
Marketing
49
Marketing management
42
Marketingmanagement
42
Theorie
34
Theory
34
Relationship marketing
32
Beziehungsmarketing
30
Marktforschung
21
International marketing
17
Internationales Marketing
16
USA
13
Verbraucher
13
Market research
12
Welt
12
World
12
Lieferantenmanagement
11
Multinationales Unternehmen
11
Supplier relationship management
11
United States
11
Vereinigte Staaten
11
Naresh K. Malhotra
10
Russell W. Belk
10
Personality psychology
9
Persönlichkeitspsychologie
9
Scientific method
9
Strategisches Management
9
Transnational corporation
9
Wissenschaftliche Methode
9
B-to-B-Marketing
8
Business-to-business marketing
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Digitale Dienste
8
Emerging economies
8
Schwellenländer
8
Strategic management
8
more ...
less ...
Online availability
All
Undetermined
81
Free
6
Type of publication
All
Book / Working Paper
218
Article
212
Journal
2
Other
2
Type of publication (narrower categories)
All
Collection of articles of several authors
94
Sammelwerk
94
Collection of articles written by one author
91
Sammlung
91
Article in journal
60
Aufsatz in Zeitschrift
60
Festschrift
22
Reprint
18
Aufsatz im Buch
11
Aufsatzsammlung
11
Book section
11
Mehrbändiges Werk
8
Multi-volume publication
8
research-article
8
review-article
5
Arbeitspapier
2
Case study
2
Fallstudie
2
Konferenzschrift
2
Monografische Reihe
2
Working Paper
2
viewpoint
2
Article
1
Bibliografie enthalten
1
Bibliography included
1
Biografie
1
Biography
1
Conference proceedings
1
Fallstudiensammlung
1
Graue Literatur
1
Handbook
1
Handbuch
1
Interview
1
Lehrbuch
1
Non-commercial literature
1
Series
1
Textbook
1
Wörterbuch
1
conceptual-paper
1
non-article
1
more ...
less ...
Language
All
English
318
Undetermined
113
German
3
Author
All
Sheth, Jagdish N.
399
Parvatiyar, Atul
25
Sharma, Arun
25
Eshghi, Abdolreza
20
Sheth, Jagdish
20
Sisodia, Rajendra
19
Holbrook, Morris B.
17
Krishnan, Balaji C.
14
Malhotra, Naresh K.
14
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Hunt, Shelby D.
11
Kumar, V.
11
Solomon, Michael R.
10
Wind, Yoram
10
Grönroos, Christian
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Uslay, Can
9
Bettman, James R.
7
Green, Paul E.
7
Varadarajan, Rajan
7
Zaltman, Gerald
7
Sinha, Mona
6
Iyer, Gopalkrishnan R.
5
Jain, Varsha
5
Rao, Vithala R.
5
Sarkar, Abhigyan
5
Sethi, S.Prakash
5
Yow, John
5
Ambika, Anupama
4
Bechwati, Nada Nasr
4
Deichmann, Joel I.
4
Howard, John A.
4
Roy, Sanjit Kumar
4
Birnik, Andreas
3
Birnik, Anna-Karin
3
Gross, Barbara L.
3
Haughton, Dominique M.
3
Kitchen, Philip J.
3
more ...
less ...
Institution
All
University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
2
American Marketing Association
1
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Relationship Marketing <1996>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
1
Published in...
All
Legends in marketing
81
Legends in consumer behavior
43
Journal of business research : JBR
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of Business Research
9
Journal of marketing theory and practice
9
Journal of the Academy of Marketing Science
9
European Journal of Marketing
6
Global business perspectives series
6
Journal of marketing
6
Legends in strategic marketing
6
International Marketing Review
5
Handbook of relationship marketing
4
Journal of Consumer Marketing
4
Journal of macromarketing
4
Journal of marketing research : JMR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Does marketing need reform? : fresh perspectives on the future
3
Eastern European economics
3
European journal of marketing : EJM
3
Journal of Business & Industrial Marketing
3
Journal of strategic marketing
3
Legends in marketing series
3
Marketing theory
3
Models of buyer behavior
3
The journal of business & industrial marketing
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Business horizons
2
Consumer and industrial buying behavior
2
Consumer behavior : contemporary research in action
2
Insights into consumer behavior
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of Indian business research
2
Journal of Services Marketing
2
Journal of global marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Management Science
2
Operations research, Management science : OR MS ; the international literature digest
2
Review of marketing research
2
more ...
less ...
Source
All
ECONIS (ZBW)
310
OLC EcoSci
49
USB Cologne (EcoSocSci)
29
Other ZBW resources
26
RePEc
17
BASE
2
EconStor
1
more ...
less ...
Showing
61
-
70
of
434
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
62
Pricing management and practice
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238852
Saved in:
63
Models, theory, and methods
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238853
Saved in:
64
Research in consumer behavior
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238854
Saved in:
65
Price fairness
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238855
Saved in:
66
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
67
Comparative price advertising
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238857
Saved in:
68
Processing of price information
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238858
Saved in:
69
"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010513827
Saved in:
70
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->