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Legends in marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503416
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Pricing management and practice
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238852
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Models, theory, and methods
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238853
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Research in consumer behavior
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238854
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Price fairness
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238855
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The price-quality-value relationship
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238856
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Comparative price advertising
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238857
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Processing of price information
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238858
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"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010513827
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B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.; Sinha, Mona - In: Industrial marketing management : the international … 51 (2015), pp. 79-88
Persistent link: https://www.econbiz.de/10011422752