Similar Search Results

Effects of traditional advertising and social messages on brand-building metrics and customer acquisition

Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15

Persistent link: https://www.econbiz.de/10011749812

Multi-unit price promotions and their impact on purchase decisions and sales

Drechsler, Salome; Leeflang, Peter; Bijmolt, Tammo H. A.; … - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1049-1074

Persistent link: https://www.econbiz.de/10011708832

Absorbing integration : empirical evidence on the mediating role of absorptive capacity between functional-/cross-functional integration and innovation performance

Hausberg, J. Piet; Leeflang, Peter - In: Managing knowledge, absorptive capacity and innovation, (pp. 437-473). 2021

Persistent link: https://www.econbiz.de/10012596600

Modeling markets : analyzing marketing phenomena and improving marketing decision making

Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...