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Interkulturelle Kommunikation und internationales Marketing : theoretische Grundlagen als Anknüpfungspunkt für ein Management kultureller Unterschiede

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Transfer of marketing know-how in international strategic alliances : an empirical investigation of the role and antecedents of knowledge ambiguity

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The competitive nature of knowledge transfer and the process of organizational learning between partners constitute a fundamental challenge for both academics and practitioners alike. By focusing on one type of competency - marketing knowhow - this research examines the role of knowledge...

Persistent link: https://www.econbiz.de/10001425622