economic literature. Optimal control theory is used to derive normative advertising and pricing strategic implications for a …A three-stage time-lagged diffusion model that incorporates consumers' income, advertising and price effects is …

a model of a two-part tariff product with persuasive advertising, informative advertising, and process innovation using … optimal control theory. We apply Taylor’s theorem to analyze the properties of the nonlinear dynamic system and the shooting … by the advertising spillover effect, which represents the similarity of the roles of the two types of advertisements. The …

This paper analyzes dynamic advertising and pricing policies in a durable-good duopoly. The proposed infinite …-horizon model, while general enough to capture dynamic price and advertising interactions in a competitive setting, also permits … closed-form solutions. We use differential game theory to analyze two different demand specifications - linear demand and …