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Correcting audience externalities in television advertising
Wilbur, Kenneth C.; Xu, Linli; Kempe, David - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
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Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria; Novák, Michal; Kincl, Tomáš; … - In: Acta oeconomica Pragensia : vědecký časopis Vysoke … 26 (2018) 2, pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
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Was television responsible for a new generation of smokers?
Thomas, Michael - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
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Super Bowl ads
Hartmann, Wesley R.; Klapper, Daniel - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
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Advertising in radio and television broadcasts
Knitel, H. G. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000422280
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Reklam - en objuden gäst? : allmänhetens uppfattningar om reklam i morgonpress och tv
Grusell, Marie - 2008
Persistent link: https://www.econbiz.de/10003650364
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Scheduling advertising slots for television
Brusco, M. J. - In: Journal of the Operational Research Society : OR 59 (2008) 10, pp. 1363-1372
Persistent link: https://www.econbiz.de/10003771696