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Private brands are those manufactured or provided by one company for offer under another company's brand. They are … for food products. Pursuing this, a documentary study was carried out, analyzing the situation of using private brands on …
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Organized retail industry in its present form is not very old and has a very small share in the overall retail market in India. Consequently the industry of private label branded products is evolving. Majority of the organized retail firms are still offering products under national and local...
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