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An investigation into multidim...
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Consumer behaviour
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Wedel, Michel
286
Bijmolt, Tammo H. A.
91
Pieters, Rik
53
Kamakura, Wagner A.
48
DeSarbo, Wayne S.
29
DeSarbo, Wayne
15
Verhoef, Peter C.
13
Böckenholt, Ulf
11
Zhang, Jie
11
Bijmolt, Tammo
10
Ebbes, Peter
10
Haaijer, Rinus
10
Leeflang, Peter
10
Hofstede, Frenkel ter
9
Kamakura, Wagner
9
Lenk, Peter
9
Dorotic, Matilda
8
Sándor, Zsolt
8
Vriens, Marco
8
Boter, Jaap
6
Rouwendal, Jan
6
Rust, Roland T.
6
Torres, Anna
6
Batra, Rajeev
5
Franses, Philip Hans
5
Heerde, Harald J. van
5
Lans, Ralf van der
5
Naik, Prasad A.
5
Paap, Richard
5
Pieters, F. G. M. (Rik)
5
Rosbergen, Edward
5
Steenkamp, Jan-Benedict E.M.
5
Tribó, Josep A.
5
Verhoef, Peter
5
Bijmolt, Tammo H.A.
4
Bockenholt, Ulf
4
Degeratu, Alexandru M.
4
Fok, Dennis
4
Hofstede, Frenkel Ter
4
Kim, Youngchan
4
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Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Center for Economic Research <Tilburg>
3
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2
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2
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1
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Visual Marketing Conference <2005, Ann Arbor, Mich.>
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Journal of marketing research : JMR
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of marketing
12
Marketing Science
10
Journal of business research : JBR
9
Research report / Graduate School Research Institute Systems, Organisations and Management
9
Robert H. Smith School Research Paper
8
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
7
Discussion paper / Center for Economic Research, Tilburg University
6
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing letters : a journal of research in marketing
6
Psychometrika
6
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
5
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
5
Economics letters
4
Fundamentals of marketing research ; Vol. 6
4
International Series in Quantitative Marketing
4
International series in quantitative marketing
4
Journal of applied econometrics
4
MSI reports : working paper series
4
Marketing Letters
4
Business Economics Working Papers
3
Conjoint measurement : methods and applications
3
Foundations and trends in marketing : FTMKT
3
Journal of Business & Economic Statistics
3
Journal of behavioral decision making
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Management Science
3
SOM research reports
3
Statistica Neerlandica
3
Customer engagement marketing
2
Economics Letters
2
Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra
2
European journal of marketing : EJM
2
Foundations and Trends(R) in Marketing
2
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Source
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ECONIS (ZBW)
227
OLC EcoSci
71
RePEc
65
BASE
8
USB Cologne (EcoSocSci)
6
Other ZBW resources
2
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151
Analyst earning forecasts and advertising and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
Saved in:
152
The buffer effect : the role of color when advertising exposures are brief and blurred
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 134-143
Persistent link: https://www.econbiz.de/10010497612
Saved in:
153
The stopping power of advertising : measures and effects of visual complexity
Pieters, Rik
;
Wedel, Michel
;
Batra, Rajeev
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 48-60
Persistent link: https://www.econbiz.de/10009237713
Saved in:
154
The effectiveness of customized promotions in online and offline stores
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 190-206
Persistent link: https://www.econbiz.de/10003827936
Saved in:
155
Eye-movement analysis of search effectiveness
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of the American Statistical Association : JASA
103
(
2008
)
482
,
pp. 452-461
Persistent link: https://www.econbiz.de/10003751735
Saved in:
156
Employing travel costs to compare the use value of competing cultural organization
Boter, Jaap
;
Rouwendal, Jan
;
Wedel, Michel
-
2004
Persistent link: https://www.econbiz.de/10003267227
Saved in:
157
Applications of multivariate latent variable models in marketing
DeSarbo, Wayne
;
Kamakura, Wagner A.
;
Wedel, Michel
- In:
Marketing research and modeling : progress and …
,
(pp. 43-68)
.
2004
Persistent link: https://www.econbiz.de/10003243398
Saved in:
158
Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van
;
Paap, Richard
; …
-
2005
Persistent link: https://www.econbiz.de/10003179697
Saved in:
159
Employing travel time to compare the value of competing cultural organizations
Boter, Jaap
;
Rouwendal, Jan
;
Wedel, Michel
- In:
Journal of cultural economics
29
(
2005
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10002708439
Saved in:
160
An exponential-family multidimensional scaling mixture methodology
Wedel, Michel
- In:
Journal of business & economic statistics : JBES ; a …
14
(
1996
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10001209343
Saved in:
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