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Functional regression : a new model for predicting market penetration of new products
Sood, Ashish; James, Gareth M.; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10003858485
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Special issue on branding in the global marketplace
2008
Persistent link: https://www.econbiz.de/10003813596
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Cultures, consumers, and corporations
Belk, Russell W. - In: Marketing management : a cultural perspective, (pp. 15-29). 2012
Persistent link: https://www.econbiz.de/10009507189
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Marketing in non-profit organizations : an international perspective
Dolnicar, Sara; Lazarevski, Katie - In: International marketing review 26 (2009) 3, pp. 275-291
Persistent link: https://www.econbiz.de/10009522604
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Frontiers of research in international business
Mudambi, Ram; Swift, Tim - In: Journal of international management 17 (2011) 3, pp. 185
Persistent link: https://www.econbiz.de/10009522983
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Cross-cultural marketing strategies for delivering knowledge-based services in a borderless world : the case of management education
Javalgi, Rajshekhar G.; Joseph, W. Benoy; LaRosa, Richard J. - In: The journal of services marketing 23 (2009) 6, pp. 371-384
Persistent link: https://www.econbiz.de/10009525726
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Functioning of the clothing networks on the global markets : comparative analysis
Malinowska-Olszowy, Monika - In: Comparative economic research : Central and Eastern Europe 14 (2011) 3, pp. 87-100
Persistent link: https://www.econbiz.de/10009529805
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International market selection and segmentation
Papadopoulos, Nicolas G. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009242915
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International market selection and segmentation
Papadopoulos, Nicolas G. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009242918
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International market selection and segmentation
Papadopoulos, Nicolas G. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009242933